The Customer Value Journey Map – Episode 004
May 8, 2019 by Corinna
This is probably the most valuable piece of content that I learned as a newbie marketer.
It’s the Customer Value Journey Map.
That’s right: your customers go on a predictable journey through your brand.
If I told you there were 8 steps they need to take to become a brand ambassador, wouldn’t you want to know what they are?…
That’s what this episode is all about.
I talk through:
- the importance of sequence when moving your customer through your products
- what most marketers are doing in their messaging strategy
- the role of marketing in a nutshell
- the 8 steps in the customer value journey
- what needs to happen in each stage
- what happens if you don’t have a strategy for each step
I will bring this training up again and again in future episodes. It’s Marketing 101. So listen to it and bookmark it!
Hit play and let’s get started!
- Listen to this episode on Stitcher.
- Listen to this episode on iTunes.
- Listen to this episode on GooglePlay.
In this episode, I asked you to download the Customer Value Journey Grid/Map. Print it out and put it on your wall. Here’s what it looks like:
Memorize these steps and use this to help you create your marketing strategy and message! Subscribe here to grab it as a PDF.
Some of the resources mentioned in this episode:
- My Private Facebook Group for CSA Marketing Discussion
- Episode 3: Understanding Traffic and the Marketing Funnel
- Customer Value Journey Map PDF to download
- My SLFarms Membership Academy — you can join the first month for $1 with code TRIAL and get access to all my CSA guides, training videos, canning workshop videos, veggie ebooks, cheatsheets, and more. Plus access to my CSA’s private Facebook group.
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
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