The Customer Value Journey Map – Episode 004

The Customer Value Journey Map – Episode 004

May 8, 2019 by Corinna

This is probably the most valuable piece of content that I learned as a newbie marketer.

It’s the Customer Value Journey Map.

That’s right: your customers go on a predictable journey through your brand.

If I told you there were 8 steps they need to take to become a brand ambassador, wouldn’t you want to know what they are?…

That’s what this episode is all about.

I talk through:

  • the importance of sequence when moving your customer through your products
  • what most marketers are doing in their messaging strategy
  • the role of marketing in a nutshell
  • the 8 steps in the customer value journey
  • what needs to happen in each stage
  • what happens if you don’t have a strategy for each step

I will bring this training up again and again in future episodes. It’s Marketing 101. So listen to it and bookmark it!

Hit play and let’s get started!

In this episode, I asked you to download the Customer Value Journey Grid/Map. Print it out and put it on your wall. Here’s what it looks like:

customer value journey map

Memorize these steps and use this to help you create your marketing strategy and message! Subscribe here to grab it as a PDF.

Some of the resources mentioned in this episode:

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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.

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