Helping Farmers Get Better at Marketing
April 24, 2024 As life would have it, I’ve been in a season of long-term illness this winter. These health issues have been so distracting, that I’ve had to pare down my farm marketing to the absolute bare bones. What’s interesting is that I haven’t noticed a huge difference! I’m often asked by farmers, “If…
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April 17, 2024 Last month, I was doing a one to one coaching call with one of my farmer Accelerator members. They came to me with a problem: “Help us figure out why hardly anyone is buying from the online store.” They had recently received a boost in traffic to their website thanks to some…
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April 10, 2024 Every one of your farm products has a conversion rate. The question is: do you know what it is? I used to scream and rail and raise my fists to the heavens in frustration, when I couldn’t get more people to buy my CSA box. What was wrong with me? Maybe nothing……
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April 3, 2024 Do you have a customer retention problem? If so, I bet I know one of the major factors behind it. In this podcast, we take a deep look at the critical customer management system that should be firiing RIGHT AFTER a person buys. It’s called “customer onboarding.” I know. Not very sexy.…
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March 27, 2024 Today it’s time to review the marketing basics. When I was a volleyball coach years ago, I used to say, “We spend 80% of our time focusing on the basics.” If you can’t serve a ball over the net, you’ll never score points. If you can’t bump the serve into the air…
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March 20, 2024 How do you market a flower subscription CSA? That’s the topic of today’s podcast, which is actually a recording from ANOTHER show I was on last week. I was interviewed for the Dirt on Flowers podcast, and the episode turned out SO good that I asked if I could share the recording of…
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March 13, 2024 Have you ever thought about offering a Spring Plant Sale to your customers? You grow veggie startup plants for them for their garden. They pre-order them in early March, you get the revenue in the bag, and then deliver them when they’re ready? This has been one of our most popular promotions…
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March 6, 2024 Have you ever thought about monetizing your farm’s YouTube Channel? If you already have subscribers and videos on your channel — this may as easy as 15 minutes to set up. I recently flipped the switch to make monetize my channel, and it’s SO COOL to see passive revenue coming into my…
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February 28, 2024 In today’s episode, I share a case study of one pasture-based livestock farmer, who has spent the last 9 years slowly scaling her business in a way that hasn’t required her to take on debt, while also having time to homeschool her two kids. I ask her: “How’d you get here?” Dana…
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February 21, 2024 Are you a farm business that uses social media to sell your product? Then today’s podcast is a must-listen. One of the delicate balances of posting on social media is making sure you also honor the rules of the platform. I’m constantly reminding myself that people aren’t coming to Facebook or Instagram…
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