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July 8, 2026 What is a lead actually worth to your farm business? Most farmers know how many email subscribers they have. Far fewer know what those subscribers are actually worth. And that can lead to some very bad marketing decisions. In this episode, I introduce a simple metric called Earnings Per Lead (EPL) that…
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July 1, 2026 One of the questions I hear all the time from farmers is: “What marketing channel should I focus on?” Or: “If I only have a few hours a week, what’s the minimum marketing I need to do?” But I think that’s the wrong question. The real question is: Where should I invest…
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June 24, 2026 What happens when you launch an offer that seems like a no-brainer… and nobody buys it? In this episode, you’ll listen in on a real Farm Marketing School coaching call with Lexi from Pigasus Meats. Lexi came to the call frustrated because their Simple Supper Box subscription had only attracted one customer after months…
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June 17, 2026 I got this podcast episode idea in the middle of Aldi. Seriously. I was walking down the grocery aisle when a sign stopped me in my tracks. It said: “Shop Aldi First.” And I remember thinking: “Dang. That’s good.” Buried inside that simple phrase was a powerful marketing lesson that applies to almost…
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June 10, 2026 What if the fastest way to grow your farm business wasn’t finding more customers… but finding the people who already HAVE your customers’ attention? In this episode, I’m introducing the concept of the “Dream 25 List” — a simplified version of the famous Dream 100 marketing strategy — and showing farmers how…
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June 3, 2026 In this episode, I sit down with Krista Barzen-Hansen of Thirsty Fruit Farm — one of my students inside Farm Marketing School — to break down how her marketing has evolved over the past year. In this farm marketing case study, we unpack: how customers discover her farm, how she nurtures leads,…
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May 27, 2026 What if one sentence could help your customers trust you faster? In this episode, I’m introducing a powerful marketing tool called a proof sentence — a simple line that helps your customer think, “Yeah… this is probably going to work for me, too.” A proof sentence doesn’t just describe your product. It…
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May 20, 2026 Is your homepage reflecting what’s happening on your farm RIGHT NOW… or is it stuck in last season? A few weeks ago, our farm was featured in the Toledo Blade during asparagus season, and suddenly we had a wave of new people discovering our business online. There was just one problem… Our…
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May 13, 2026 There’s a missing piece in most farm marketing funnels, and it lives after the sale. If your customers feel overwhelmed, unsure what to do, or like they’re “failing” with your product… they don’t come back. In this episode, I’m breaking down the concept of a Success Path — the intentional roadmap you…
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May 6, 2026 I own every single album by the Indigo Girls. I’m a true fan. I know the deep cuts. The obscure songs. The ones most people have never heard of. But the album I reach for the most?…Their greatest hits. The one with all the favorites. The songs I already know I love. And it got…
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