Helping Farmers Get Better at Marketing
Sept 30, 2026 Demand for your farm product often feels like it has a ceiling — but what if that ceiling can actually MOVE? This is part 2 of a two-part series all about Market Demand — an important element in the sales/marketing formula. In the last episode, I talked about the danger of scaling…
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Sept 23, 2026 What happens when you’re really good at growing something… but you don’t have enough people to buy it? I learned that lesson the expensive way this summer when we ended up renting a refrigerated semi-trailer to hold thousands of pounds of watermelons we suddenly didn’t have a market for. We had successfully…
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Sept 16, 2026 We spend a lot of time defining our ideal customer, but here’s a question we don’t ask nearly enough: Who should NOT buy your product? If you’re spending too much time answering questions, overcoming objections, or trying to convince people to buy (only to have them walk away!) you may not have…
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Sept 9, 2026 Most farmers will tell you that word-of-mouth is one of their best sources of new customers. But there’s a big difference between being grateful for referrals, and intentionally creating more of them. In this episode, we’re talking about how to put an engine behind word-of-mouth. I’ll share a whole bunch of practical…
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Sept 2, 2026 Could changing one word on a sign or product listing make a product sell better? Last week at our Farmer’s Bag Toledo pickup, I noticed something strange happening with two kinds of onions sitting right next to each other. Customers kept choosing one—and passing over the other. Then one of our volunteers…
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August 19, 2026 What if your customers aren’t actually buying your vegetables? In this episode, Corinna shares a personal story from her son’s Air Force Basic Training that reinforced a key marketing principle, and it has nothing to do with farming. If you’ve ever struggled to know what to say in your emails, on your…
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August 12, 2026 How do you go from a random idea… to selling out a brand-new food access program in just a few days? In this episode, I’m pulling back the curtain on the complete behind-the-scenes story of launching Farmer’s Bag Toledo. You’ll hear how one unexpected meeting planted the seed, how the right partnership…
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August 5, 2026 Imagine asking the first runner in a relay race to carry the baton from the starting line all the way to the finish. No winning team would do that. Yet many farm businesses unknowingly expect one offer to do exactly that. In this episode, I introduce a simple framework that completely changed…
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July 29, 2026 Have you ever found yourself putting off the very marketing task that could help your farm grow? Writing the email. Launching the promotion. Recording the video. Raising your prices. Building the sales page. You know it needs to get done… but every time you think about it, you feel that heavy sense…
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July 22, 2026 This podcast is for all of you who go to farmer’s markets!! Do you want to walk away from the market feeling like you did everything you could to maximize sales that day? Here’s a fact: You’re going to sell more at the farmer’s market if you do a little bit of…
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