BLOG

Nov 11, 2026 Black Friday is one of the biggest shopping weekends of the year. Customers are actively looking for gifts, ready to spend money, and hoping to find something special. So why shouldn’t some of those dollars go to YOUR farm? But what should you sell? And how do you pull off a promotion…
Read more

Nov 4, 2026 Trying to market everything your farm sells could actually be costing you sales. As farmers, we’ve got a LOT of things to sell. Vegetables, flowers, CSA shares, meat bundles, U-picks, workshops, eggs, seasonal specials… and naturally, we want our customers to know about ALL of it! But here’s the problem: When everything…
Read more

Oct 28, 2026 Does marketing your farm ever feel harder than it should? You know you should be sending emails, posting on social media, making offers, and finding new customers. But somehow, all those marketing tasks keep getting pushed to the bottom of your to-do list. Maybe it’s because you’ve convinced yourself that marketing takes…
Read more

Oct 21, 2026 There’s a place just beyond the edge of what you already know how to do. I call it the mist. As farm business owners, we find ourselves there more often than we probably realize — when an opportunity shows up, when something changes, when we take a risk, or when we find…
Read more

Oct 14, 2026 What would you do if Facebook suddenly told you that you could only share two external links per month from your farm business page? That’s exactly what happened to me while I was scheduling posts for Shared Legacy Farms—and it stopped me in my tracks. For years, one of the primary jobs…
Read more

Oct 7, 2026 Sometimes customers aren’t just buying the product in front of them. They’re buying access to a memory. I recently bought two boxes of sugary cereal I hadn’t eaten in decades—even though I don’t normally buy the stuff and can’t really eat it anymore. Why? Nostalgia got me. In this episode, we’re digging…
Read more

Sept 30, 2026 Demand for your farm product often feels like it has a ceiling — but what if that ceiling can actually MOVE? This is part 2 of a two-part series all about Market Demand — an important element in the sales/marketing formula. In the last episode, I talked about the danger of scaling…
Read more

Sept 23, 2026 What happens when you’re really good at growing something… but you don’t have enough people to buy it? I learned that lesson the expensive way this summer when we ended up renting a refrigerated semi-trailer to hold thousands of pounds of watermelons we suddenly didn’t have a market for. We had successfully…
Read more

Sept 16, 2026 We spend a lot of time defining our ideal customer, but here’s a question we don’t ask nearly enough: Who should NOT buy your product? If you’re spending too much time answering questions, overcoming objections, or trying to convince people to buy (only to have them walk away!) you may not have…
Read more

Sept 9, 2026 Most farmers will tell you that word-of-mouth is one of their best sources of new customers. But there’s a big difference between being grateful for referrals, and intentionally creating more of them. In this episode, we’re talking about how to put an engine behind word-of-mouth. I’ll share a whole bunch of practical…
Read more