Helping Farmers Get Better at Marketing
Sept 9, 2026 Most farmers will tell you that word-of-mouth is one of their best sources of new customers. But there’s a big difference between being grateful for referrals, and intentionally creating more of them. In this episode, we’re talking about how to put an engine behind word-of-mouth. I’ll share a whole bunch of practical…
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Sept 2, 2026 Could changing one word on a sign or product listing make a product sell better? Last week at our Farmer’s Bag Toledo pickup, I noticed something strange happening with two kinds of onions sitting right next to each other. Customers kept choosing one—and passing over the other. Then one of our volunteers…
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August 19, 2026 What if your customers aren’t actually buying your vegetables? In this episode, Corinna shares a personal story from her son’s Air Force Basic Training that reinforced a key marketing principle, and it has nothing to do with farming. If you’ve ever struggled to know what to say in your emails, on your…
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August 12, 2026 How do you go from a random idea… to selling out a brand-new food access program in just a few days? In this episode, I’m pulling back the curtain on the complete behind-the-scenes story of launching Farmer’s Bag Toledo. You’ll hear how one unexpected meeting planted the seed, how the right partnership…
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August 5, 2026 Imagine asking the first runner in a relay race to carry the baton from the starting line all the way to the finish. No winning team would do that. Yet many farm businesses unknowingly expect one offer to do exactly that. In this episode, I introduce a simple framework that completely changed…
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July 29, 2026 Have you ever found yourself putting off the very marketing task that could help your farm grow? Writing the email. Launching the promotion. Recording the video. Raising your prices. Building the sales page. You know it needs to get done… but every time you think about it, you feel that heavy sense…
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July 22, 2026 This podcast is for all of you who go to farmer’s markets!! Do you want to walk away from the market feeling like you did everything you could to maximize sales that day? Here’s a fact: You’re going to sell more at the farmer’s market if you do a little bit of…
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July 15, 2026 Every farm has friction. The question is… can you see it? Friction is anything that makes buying from your farm harder than it needs to be. It shows up in every business—often in places we’ve become blind to because we know our own systems so well. The good news? You don’t have…
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July 8, 2026 What is a lead actually worth to your farm business? Most farmers know how many email subscribers they have. Far fewer know what those subscribers are actually worth. And that can lead to some very bad marketing decisions. In this episode, I introduce a simple metric called Earnings Per Lead (EPL) that…
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July 1, 2026 One of the questions I hear all the time from farmers is: “What marketing channel should I focus on?” Or: “If I only have a few hours a week, what’s the minimum marketing I need to do?” But I think that’s the wrong question. The real question is: Where should I invest…
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