Helping Farmers Get Better at Marketing
August 19, 2026 What if your customers aren’t actually buying your vegetables? In this episode, Corinna shares a personal story from her son’s Air Force Basic Training that reinforced a key marketing principle, and it has nothing to do with farming. If you’ve ever struggled to know what to say in your emails, on your…
Read more
August 12, 2026 How do you go from a random idea… to selling out a brand-new food access program in just a few days? In this episode, I’m pulling back the curtain on the complete behind-the-scenes story of launching Farmer’s Bag Toledo. You’ll hear how one unexpected meeting planted the seed, how the right partnership…
Read more
August 5, 2026 Imagine asking the first runner in a relay race to carry the baton from the starting line all the way to the finish. No winning team would do that. Yet many farm businesses unknowingly expect one offer to do exactly that. In this episode, I introduce a simple framework that completely changed…
Read more
July 29, 2026 Have you ever found yourself putting off the very marketing task that could help your farm grow? Writing the email. Launching the promotion. Recording the video. Raising your prices. Building the sales page. You know it needs to get done… but every time you think about it, you feel that heavy sense…
Read more
July 22, 2026 This podcast is for all of you who go to farmer’s markets!! Do you want to walk away from the market feeling like you did everything you could to maximize sales that day? Here’s a fact: You’re going to sell more at the farmer’s market if you do a little bit of…
Read more
July 15, 2026 Every farm has friction. The question is… can you see it? Friction is anything that makes buying from your farm harder than it needs to be. It shows up in every business—often in places we’ve become blind to because we know our own systems so well. The good news? You don’t have…
Read more
July 8, 2026 What is a lead actually worth to your farm business? Most farmers know how many email subscribers they have. Far fewer know what those subscribers are actually worth. And that can lead to some very bad marketing decisions. In this episode, I introduce a simple metric called Earnings Per Lead (EPL) that…
Read more
July 1, 2026 One of the questions I hear all the time from farmers is: “What marketing channel should I focus on?” Or: “If I only have a few hours a week, what’s the minimum marketing I need to do?” But I think that’s the wrong question. The real question is: Where should I invest…
Read more
June 24, 2026 What happens when you launch an offer that seems like a no-brainer… and nobody buys it? In this episode, you’ll listen in on a real Farm Marketing School coaching call with Lexi from Pigasus Meats. Lexi came to the call frustrated because their Simple Supper Box subscription had only attracted one customer after months…
Read more
June 17, 2026 I got this podcast episode idea in the middle of Aldi. Seriously. I was walking down the grocery aisle when a sign stopped me in my tracks. It said: “Shop Aldi First.” And I remember thinking: “Dang. That’s good.” Buried inside that simple phrase was a powerful marketing lesson that applies to almost…
Read more
