Helping Farmers Get Better at Marketing
June 17, 2026 I got this podcast episode idea in the middle of Aldi. Seriously. I was walking down the grocery aisle when a sign stopped me in my tracks. It said: “Shop Aldi First.” And I remember thinking: “Dang. That’s good.” Buried inside that simple phrase was a powerful marketing lesson that applies to almost…
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June 10, 2026 What if the fastest way to grow your farm business wasn’t finding more customers… but finding the people who already HAVE your customers’ attention? In this episode, I’m introducing the concept of the “Dream 25 List” — a simplified version of the famous Dream 100 marketing strategy — and showing farmers how…
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June 3, 2026 In this episode, I sit down with Krista Barzen-Hansen of Thirsty Fruit Farm — one of my students inside Farm Marketing School — to break down how her marketing has evolved over the past year. In this farm marketing case study, we unpack: how customers discover her farm, how she nurtures leads,…
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May 27, 2026 What if one sentence could help your customers trust you faster? In this episode, I’m introducing a powerful marketing tool called a proof sentence — a simple line that helps your customer think, “Yeah… this is probably going to work for me, too.” A proof sentence doesn’t just describe your product. It…
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May 20, 2026 Is your homepage reflecting what’s happening on your farm RIGHT NOW… or is it stuck in last season? A few weeks ago, our farm was featured in the Toledo Blade during asparagus season, and suddenly we had a wave of new people discovering our business online. There was just one problem… Our…
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May 13, 2026 There’s a missing piece in most farm marketing funnels, and it lives after the sale. If your customers feel overwhelmed, unsure what to do, or like they’re “failing” with your product… they don’t come back. In this episode, I’m breaking down the concept of a Success Path — the intentional roadmap you…
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May 6, 2026 I own every single album by the Indigo Girls. I’m a true fan. I know the deep cuts. The obscure songs. The ones most people have never heard of. But the album I reach for the most?…Their greatest hits. The one with all the favorites. The songs I already know I love. And it got…
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April 29, 2026 What if the growth you’ve been chasing… isn’t actually about getting more customers? In this episode, I’m introducing a simple (but incredibly powerful) metric called Customer Value. And once you understand it, it will completely change how you think about your farm’s revenue, your marketing, and your growth strategy. Most farmers are…
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April 22, 2026 I walked into the grocery store this week… and it felt like Easter punched me in the face. Everywhere I turned, there were Easter baskets, chocolate bunnies, pastel packaging, even M&M’s rebranded as “eggs.” It wasn’t just a reminder that Easter was coming—it was a full-on invitation to buy like it was Easter.…
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April 15, 2026 We just sold out our entire Spring Plant Sale in 48 hours… and I had to shut the store down five days early. But here’s the thing—this wasn’t luck. This year, I approached the plant sale differently. I built it like a launch. And in the process, I uncovered a few new…
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