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Oct 21, 2026 There’s a place just beyond the edge of what you already know how to do. I call it the mist. As farm business owners, we find ourselves there more often than we probably realize — when an opportunity shows up, when something changes, when we take a risk, or when we find…
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Oct 14, 2026 What would you do if Facebook suddenly told you that you could only share two external links per month from your farm business page? That’s exactly what happened to me while I was scheduling posts for Shared Legacy Farms—and it stopped me in my tracks. For years, one of the primary jobs…
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Oct 7, 2026 Sometimes customers aren’t just buying the product in front of them. They’re buying access to a memory. I recently bought two boxes of sugary cereal I hadn’t eaten in decades—even though I don’t normally buy the stuff and can’t really eat it anymore. Why? Nostalgia got me. In this episode, we’re digging…
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Sept 30, 2026 Demand for your farm product often feels like it has a ceiling — but what if that ceiling can actually MOVE? This is part 2 of a two-part series all about Market Demand — an important element in the sales/marketing formula. In the last episode, I talked about the danger of scaling…
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Sept 23, 2026 What happens when you’re really good at growing something… but you don’t have enough people to buy it? I learned that lesson the expensive way this summer when we ended up renting a refrigerated semi-trailer to hold thousands of pounds of watermelons we suddenly didn’t have a market for. We had successfully…
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Sept 16, 2026 We spend a lot of time defining our ideal customer, but here’s a question we don’t ask nearly enough: Who should NOT buy your product? If you’re spending too much time answering questions, overcoming objections, or trying to convince people to buy (only to have them walk away!) you may not have…
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Sept 9, 2026 Most farmers will tell you that word-of-mouth is one of their best sources of new customers. But there’s a big difference between being grateful for referrals, and intentionally creating more of them. In this episode, we’re talking about how to put an engine behind word-of-mouth. I’ll share a whole bunch of practical…
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Sept 2, 2026 Could changing one word on a sign or product listing make a product sell better? Last week at our Farmer’s Bag Toledo pickup, I noticed something strange happening with two kinds of onions sitting right next to each other. Customers kept choosing one—and passing over the other. Then one of our volunteers…
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August 19, 2026 What if your customers aren’t actually buying your vegetables? In this episode, Corinna shares a personal story from her son’s Air Force Basic Training that reinforced a key marketing principle, and it has nothing to do with farming. If you’ve ever struggled to know what to say in your emails, on your…
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August 12, 2026 How do you go from a random idea… to selling out a brand-new food access program in just a few days? In this episode, I’m pulling back the curtain on the complete behind-the-scenes story of launching Farmer’s Bag Toledo. You’ll hear how one unexpected meeting planted the seed, how the right partnership…
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