Helping Farmers Get Better at Marketing
April 15, 2026 We just sold out our entire Spring Plant Sale in 48 hours… and I had to shut the store down five days early. But here’s the thing—this wasn’t luck. This year, I approached the plant sale differently. I built it like a launch. And in the process, I uncovered a few new…
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April 8, 2026 What actually happens inside a Farm Marketing School coaching call? In this episode, you’re getting a rare, behind-the-scenes listen to a real 1:1 strategy session with MacKenzie Wright from Jones Brothers Farms serving the Louisville and Northern Kentucky area with home-grown tomatoes, produce, and beef. In this conversation, we dig into social…
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April 1, 2026 You don’t have a marketing problem. You have a hesitation problem. I see it all the time. Farmers build the offer. They grow the list. They do the marketing prep work. And when it’s time to promote?… They pull back. The question is why? This episode aims to uncover those beliefs quietly running your…
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March 25, 2026 Are you selling a product… or are you selling an offer? Most farmers think they’re selling the product. “I sell lamb chops.”“I sell bouquets.”“I sell eggs.” But customers don’t actually buy products. They buy offers. In this episode, I unpack the difference between the two, and why learning how to build an offer…
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March 18, 2026 The other day I found the perfect desk on Facebook Marketplace. Great photos.Fair price.Only ten minutes away from my house. But I didn’t buy it. Why? Because one simple piece of information was missing — the dimensions. Without that one detail, I couldn’t tell if it would fit our space… so I…
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March 11, 2026 I thought the goal of my recent promotion was simple: sell 40 prepaid online store credit memberships. That was it.40 spots. Hit the revenue goal. Move on. But as I was building the emails, teasing it on social media, and checking my stats inside Kit (my email service provider), I noticed something unexpected… My…
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March 4, 2026 Ever sit down to write your weekly email… Cursor blinking. Brain dead. And you’re thinking: “I KNOW I should email my list… but what on earth do I say this week?” In this episode, I’m pulling back the curtain on how I actually find ideas when I feel stuck! Most great emails don’t…
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Feb 25, 2026 A few months ago, I opened my mailbox to find a beautifully packaged starter box of goat milk soap from Allan Laird of Hooves and Feathers. Allan is a Farm Marketing School student… and he was proudly showing me his homework. 😊 Inside the box were thoughtfully chosen products, a clear “try-this-first”…
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February 18, 2026 Have you ever stared at your farm’s website homepage and thought… what am I even supposed to put here? Your website is the source of truth for your brand. It’s where people go to learn more, double-check you, and decide if they want to buy. And if your homepage is unclear or…
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Feb 11, 2026 What if your farm didn’t have to “scale up” to be successful? What if it could stay small, seasonal, creative — and still feel deeply worth it? In this conversation, I sit down with a farmer who has intentionally chosen a different path: one rooted in values, flexibility, and creativity — and…
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