Helping Farmers Get Better at Marketing
May 6, 2026 I own every single album by the Indigo Girls. I’m a true fan. I know the deep cuts. The obscure songs. The ones most people have never heard of. But the album I reach for the most?…Their greatest hits. The one with all the favorites. The songs I already know I love. And it got…
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April 29, 2026 What if the growth you’ve been chasing… isn’t actually about getting more customers? In this episode, I’m introducing a simple (but incredibly powerful) metric called Customer Value. And once you understand it, it will completely change how you think about your farm’s revenue, your marketing, and your growth strategy. Most farmers are…
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April 22, 2026 I walked into the grocery store this week… and it felt like Easter punched me in the face. Everywhere I turned, there were Easter baskets, chocolate bunnies, pastel packaging, even M&M’s rebranded as “eggs.” It wasn’t just a reminder that Easter was coming—it was a full-on invitation to buy like it was Easter.…
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April 15, 2026 We just sold out our entire Spring Plant Sale in 48 hours… and I had to shut the store down five days early. But here’s the thing—this wasn’t luck. This year, I approached the plant sale differently. I built it like a launch. And in the process, I uncovered a few new…
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April 8, 2026 What actually happens inside a Farm Marketing School coaching call? In this episode, you’re getting a rare, behind-the-scenes listen to a real 1:1 strategy session with MacKenzie Wright from Jones Brothers Farms serving the Louisville and Northern Kentucky area with home-grown tomatoes, produce, and beef. In this conversation, we dig into social…
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April 1, 2026 You don’t have a marketing problem. You have a hesitation problem. I see it all the time. Farmers build the offer. They grow the list. They do the marketing prep work. And when it’s time to promote?… They pull back. The question is why? This episode aims to uncover those beliefs quietly running your…
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March 25, 2026 Are you selling a product… or are you selling an offer? Most farmers think they’re selling the product. “I sell lamb chops.”“I sell bouquets.”“I sell eggs.” But customers don’t actually buy products. They buy offers. In this episode, I unpack the difference between the two, and why learning how to build an offer…
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March 18, 2026 The other day I found the perfect desk on Facebook Marketplace. Great photos.Fair price.Only ten minutes away from my house. But I didn’t buy it. Why? Because one simple piece of information was missing — the dimensions. Without that one detail, I couldn’t tell if it would fit our space… so I…
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March 11, 2026 I thought the goal of my recent promotion was simple: sell 40 prepaid online store credit memberships. That was it.40 spots. Hit the revenue goal. Move on. But as I was building the emails, teasing it on social media, and checking my stats inside Kit (my email service provider), I noticed something unexpected… My…
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March 4, 2026 Ever sit down to write your weekly email… Cursor blinking. Brain dead. And you’re thinking: “I KNOW I should email my list… but what on earth do I say this week?” In this episode, I’m pulling back the curtain on how I actually find ideas when I feel stuck! Most great emails don’t…
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