Helping Farmers Get Better at Marketing
November 12, 2025 This week’s episode was inspired by an email from a listener named Jenna, who wrote in with a fantastic question: “As our season ends in December and the next CSA won’t begin until spring, I’m wondering how you handle your private CSA Facebook group between seasons. Do you create a new group…
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November 5, 2025 What’s the best way to get new customers for your farm?Answer: Word of mouth. And the best part? You already have a loyal fanbase! You just need to activate it. Okay so how do you do that? In this episode, I show you how to build a simple referral system that runs…
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October 29, 2025 What would you do if the product your customers loved the most—the one they buy first, talk about the most, and happily pay premium prices for—was suddenly GONE… and you knew it would be two years before you could sell it again? This happened to one of my Farm Marketing School members, Stacie. She…
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October 15, 2025 by Corinna Bench Every once in a while, an email offer lands in my inbox that stops me in my tracks. It’s not just well-written… it’s strategic. It makes me want to forward it. Study it. Steal from it. In today’s episode, I’m auditing one of those unicorn emails — and I’m showing…
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October 8, 2025 Most farmers try to push the “big sale” first… but what if your smallest product was actually the secret to long-term customer loyalty? In this episode, I break down the concept of the gateway offer—a key piece of your sales funnel that many farms overlook. You’ll learn what it is, why it…
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October 1, 2025 One of the biggest struggles for new farm businesses? No testimonials. When you’re just starting out, you know your product is amazing—but your customers don’t. And without social proof, it’s hard for new buyers to feel confident putting your food in their cart (or their bodies). In this episode, I share a…
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September 24, 2025 Ever wonder what it’s really like inside one of my monthly FMS coaching calls? In this episode, you’ll listen in on a real strategy session with a first-year chicken & egg farm business. We dig into their sales funnel, troubleshoot the sticking points, and uncover where the energy (and growth potential) really lives. Inside…
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September 17, 2025 What if you could train your staff to sell more—just by changing a few words? In this episode, I walk you through specific customer phrases and dialogue strategies that boost confidence, spark curiosity, and increase conversions at your booth. You’ll learn: Buzzwords that create urgency, desire, and trust How to use the…
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September 3, 2025 Ever had a marketing nerd moment in a grocery store aisle? That was me last week. I was shopping for soap and paper towels when I spotted two clever packaging choices that completely reframed everyday items—and stopped me in my tracks. And that got me thinking… What if we could borrow the…
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August 20, 2025 What would you do if the news station called and asked to feature your farm… tomorrow morning? Would you panic? Wing it? Or would you know how to strategically show up and shine? Well, that’s exactly what happened to us. In this episode, I take you behind the scenes of our recent…
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