A Place to Practice Your Farm Marketing
July 9, 2025 Last week we mapped out what your farm’s VIP program could look like. This week, it’s time to bring it to life. How do you structure it? Communicate it? Track it? And… what if someone loses VIP status? If you’ve ever wanted a loyal sub-group of “superfans” who promote your farm, buy regularly, and…
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July 2, 2025 Have you ever walked into a place so often that the staff knew your name—and your order? There’s something magical about being recognized and treated like a regular. It creates loyalty. That’s the idea behind a VIP strategy—and your farm needs one. In today’s episode, I kick off a 2-part series that…
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June 25, 2025 Have you every wished for a fun excuse to surprise your customers, build some goodwill, and boost mid-season sales? Well, what if I told you that July 14th is National Give Something Away Day—and it might just be the perfect opportunity to try something new, spark some joy, and get people buzzing about your farm?…
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June 18, 2025 by Corinna Bench What would happen if you merged a grocery store and a farmers market—and gave small farms a seven-day-a-week sales channel that actually pays them what they’re worth? In today’s episode, I interview Alex Blume, Marketing Manager for Argus Farm Stop, a mission-driven retail concept based in Ann Arbor, Michigan,…
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June 11, 2025 Have you ever noticed how your mid-tier product seems to sell the best? That’s not an accident. This week I was researching pickleball memberships at Toledo Pickleball Club! And I noticed that I was drawn to a specific “tier” of membership from all the choices. And although it wasn’t cheap, I still…
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June 4, 2025 Back in high school, I was that kid—the one who planned elaborate treasure hunts for my friends. I loved the thrill of creating a map and leading them from clue to clue, always pointing to the next step. And honestly? That’s what a great thank you page does, too. In this episode,…
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May 28, 2025 Have you ever had a big idea for your farm business—but you didn’t act on it because it felt too overwhelming or risky? That was me. Until my coach said five simple words that completely shifted my thinking:“Just put a container around it.” In this episode, I share how we beta tested…
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May 21, 2025 What if you could reclaim hours of your time each week—just by documenting and automating the simple tasks you’re already doing? In this episode, I sit down with Glen Young of Cold Springs Organics, a Farm Marketing School member and automation-building wizard, to talk about how he’s using Zapier + AI to…
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May 7, 2025 Ever wonder what it really takes to sell premium farm products with confidence—and actually make money doing it? This week, I sit down with Stacie Edwards, a Farm Marketing School member who once felt nervous about charging “too much” for her meats. Today? She knows her numbers, prices for profit, and runs…
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April 30, 2025 When Ruth Ann Majauskas first launched her flower farm in 2020, she tried a little bit of everything—farmers markets, retail, subscriptions. But the magic happened when she shifted her focus entirely to wholesale… selling flowers directly to florists. What started as trial and error quickly evolved into a streamlined system with loyal…
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