A Place to Practice Your Farm Marketing
June 16, 2021 by Corinna Have you thought of doing a “Market Card” style CSA, but weren’t sure how it worked? Well today’s guest is Jen Browning of Juniper Layne Farm in Portland, and she answers all the details for how to set up this kind of CSA. We cover which platform she uses for…
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June 9, 2021 by Corinna Getting a new customer to buy for the first time is a critical step you must ace as a business. It’s the moment when the relationship changes from “observer” to “buyer.” During this moment, when a person first spends money with your brand, neuroscience shows that the customer experiences a…
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June 2, 2021 by Corinna How comfortable are you with Instagram Stories? Admit it. You’re not doing them consistently. Or, maybe you ARE, but you’re not exactly sure WHAT you should be doing with them to be effective. (I mean… does it really matter if you’re doing Stories? Isn’t just posting a daily post good…
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May 26, 2021 by Corinna I love interviewing other amazing CSA farms. And this week’s episode is no exception. I stumbled upon Ann Stone from Elmwood Farms, after she asked me to do a website audit fo her farm. I was so impressed with her operation, that I asked her to come onto the show…
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May 19, 2021 by Corinna Ever heard of the NextDoor app? I’ve been hearing farmers mention it from time to time in my farmer Facebook group as a way to sell their products. In many cases, they are getting wicked results, compared to Facebook ads. So I decided to investigate. In this episode, I interview…
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May 12, 2021 by Corinna When I first learned marketing fundamentals years ago, I kept hearing my teachers talk about delivering a “quick win” to my prospects in order to build their trust. I spent a lot of my early days focusing on THIS element of my content. Looking back, I’m so glad I did.…
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May 5, 2021 by Corinna Writing your first CSA Handbook can be overwhelming. What do I include? What do my members need to know? So many farmer just skip this step — but they do so at their peril! Membership handbooks have a vital role in the health of your CSA. In today’s episode, we…
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April 28, 2021 by Corinna Your email list is one of the most valuable assets you own as a business. Once you have someone on your email list, you can cultivate a trusting relationship with them over time using a weekly email newsletter. And eventually, you’ll turn them into buyers. One of the best ways…
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April 21, 2021 by Corinna In February, 2021, I got an email from an Alaskan fisherman named Aaron Sechler at Citizen Salmon Alaska. He wanted to talk to me about partnering up with our CSA to sell his wild-caught fish to my CSA members. Although I was intrigued at the idea, I initially dismissed it…
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April 14, 2021 by Corinna Food access is a real issue when it comes to CSA programs. One common complaint lodged against CSA is that its price point, packaging, and delivery feature automatically excludes those with financial limitations. Many farmers have tried using SNAP benefits as a payment method. But because SNAP payments have to…
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