A Place to Practice Your Farm Marketing
April 7, 2021 by Corinna Your email list is one of the most valuable assets you own as a business. It is your gateway to your prospects and clients, and the #1 way to build revenue. Are you building an email list? (or relying on the “borrowed land” of Facebook?) Or maybe you’ve got emails…
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March 31, 2021 by Corinna Most farmers don’t prioritize marketing from the start. Marketing is an afterthought — something they think of doing at the last minute. This is often because for many of us, we’re not sure what we’re even supposed to be doing. All we know is that we don’t have enough time…
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March 24, 2021 by Corinna A farm store app that is cooperatively owned by farmers? Yes. Meet “Grown By,” the latest entrepreneurial venture of the Farm Generations Cooperative, with Lindsey Shute as the co-founder. In this episode, I interview Lindsey to talk ALL about why she made GrownBy, how it helps farmers sell their product…
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March 17, 2021 by Corinna With all the ideas you hear from this podcast and other marketing gurus, you may be feeling overwhelmed as you try to find time to build your own marketing system. You might be thinking: “There’s no way I can do that!” If you’re not careful, you can easily start to…
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March 10, 2021 by Corinna Looking for another example of a successful CSA farmer? I interview Jordan MacPhee of Maple Bloom Farm on Prince Edward Island. He shares how his farming business morphed from a CSA-focused business, to a more diversified approach over time. He also shares how he vets his add-on share vendors so…
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March 3, 2021 by Corinna Word of mouth marketing has been called the most valuable form of marketing. It’s responsible for 19% of all purchases and influences as much as 90%. Yet today fewer than 1% of businesses have a strategy to leverage these conversations. In this podcast, we’ll share what to think about as…
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February 24, 2021 by Corinna If you’re like most CSA farms, you’ve added a lot of new members in the last year due to COVID. Now you might be wondering, “How do I make sure they stay?” In this episode, Benzi Ronen of Farmigo shares what he’s learned about how to keep your CSA members…
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February 17, 2021 by Corinna Getting the right people into your business matters. In this episode, we interview special guest Cole Jones of Local Line who shares his best practices on how to build systems that “qualify” your leads so you don’t end up with a revolving door in your business. Meet Cole Jones. Cole…
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February 10, 2021 by Corinna One of the goals of my podcast is to interview the founder of each of the primary CSA management software systems — so that farmers who are “in the market” have a place to go to learn more about them all. This week, I interview one of the longest-running CSA…
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February 3, 2021 by Corinna If you’re a farm looking to scale into regional or national shipping, then today’s episode is for you. I’ve got Brooks Hitzfield from Seven Sons Farm, who has helped his little farm scale to 6 figures, by leveraging the power of online marketing, e-commerce and shipping. Brooks shares the 3…
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