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January 27, 2021 by Corinna Every week, I send an email to the people on my email list. Yes, every week. “The Weekly Email” is a key part of my marketing machine. Its job is to stay in touch with core customers and customer leads, keep my brand top of mind, and build relationship and…
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January 20, 2021 by Corinna This week’s episode was originally recorded as a Facebook live video series called “Interview with a Successful CSA Farmer” inside of my private Facebook group for farmers (CSA Marketing Discussion group). It was SO good, that I decided I would repurpose it as a podcast episode, to make sure as…
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January 13, 2021 by Corinna In this week’s episode, I interview one of my CSA Quickstart students from last year, Stacey Thompson of Our Fiddlehead Farm. Stacey shares how her first true year of CSA completely transformed their farm operation and fueled their tired spirit. You’ll hear how the many benefits of CSA awakened a…
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January 6, 2021 by Corinna In a season when CSAs are once again “hot” on the market, you may be asking yourself, “Should I start a CSA for my farm this year? Is this the time?” Before you make this important decision, it’s wise to ask yourself, “Do I have what it takes?” In this…
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December 30, 2020 by Corinna It’s the end of 2020, and what better time to take a look back and ask, “How is the CSA movement doing?” If you’ve been watching the market this year, you KNOW that CSA subscription memberships were on the rise, as many farmer’s markets shut down due to COVID-19. What…
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December 23, 2020 by Corinna If I asked your long-time customers to tell me what kind of results I can expect if I buy your product, what would they tell me? In other words, how will my life change after using your product or service? What is the specific result I can expect? Knowing and…
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December 16, 2020 by Corinna Creating a promotional “plan” for the year is NOT just about plotting out your product releases and sales goals. There is SOOOO much more to a marketer’s job than sales. What about building awareness, creating engagement, lead acquisition, or customer onboarding? In this podcast,  I share PART 2 of my…
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December 9, 2020 by Corinna It’s the end of the fiscal year, and that means I’m looking ahead to build my marketing plan for 2021. Yes, we actually create a forecast and plan. This is a necessary step for me. I didn’t always have a plan. I used to just say, “I need to make…
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December 2, 2020 by Corinna I often get emails from farmers like this: “I like everything you’re teaching. But I feel overwhelmed and don’t know where to start. Can you break it down into a simple strategy?” I do a lot of things every week to keep the flywheel spinning. But if I had to…
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November 25, 2020 by Corinna Are you using email marketing yet to acquire new customers and turn them into lifelong buyers? In this episode, I break down the confusing world of email marketing and share the top 3 “must-have” email campaigns that I think you should have in your marketing machine. I used to do…
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