Helping Farmers Get Better at Marketing
March 5, 2020 by Corinna Great marketers think of themselves as a travel agent. Your job is to engineer the perfect journey for your ideal customer through your brand. You must identify the key actions, feelings, thoughts, and repetitive tasks you want them to take to experience success as fast as possible. What does it…
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February 26, 2020 by Corinna What happens immediately after someone joins your CSA? Is it a confirmation email and then crickets?… What if you could do something more that would help the customer feel better about their recent purchase? In this episode, I share a strategy I use with wicked success known as the “Welcome…
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February 19, 2020 by Corinna Last month, I bought one of these. It’s an air fryer. And when it arrived at my house, I was blown away when I opened up the packaging. Why? Because this brand did something VERY effective to make me want to start cooking with their product that night. Here’s…
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February 12, 2020 by Corinna Marketing is a lot like a Haunted Corn Maze. Ever been in one? So much of marketing is simply building a system that encourages your prospects to move from one stage of the customer value journey to the next one. We are “engineers.” So how are you guiding your prospects…
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Feb 5, 2020 by Corinna “It’s too expensive.” You ever hear people say that about your CSA product? Does it make you cringe? Maybe feel some self-doubt? Pricing is way more than just an analysis of your costs versus profit margins. It’s also an emotional and psychological decision. I remember my first season of CSA.…
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January 29, 2020 by Corinna So you’ve done the work of gathering testimonials from your raving fans. Now… what are you DOING with them. It’s an absolute WASTE if you have these money-making resources and do nothing with them. In today’s episode, I’m going to share 12 simple places you can be putting your hard-won…
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December Jan 22, 2020 by Corinna Be honest… how often do you look at the reviews on Amazon before buying a product? (Every time, right?!) Ratings, reviews, and testimonials are one of the primary triggers to getting someone to buy your CSA. SOCIAL PROOF! So important! Are you using them? Lucky for you, it’s pretty…
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December Jan 15, 2020 by Corinna I remember when I rebuilt my website. I took FOREVER deciding to get started because I could not figure out which platform to use. Website platform overwhelm is a real thing. But don’t let it hold you back. Ultimately, you will have to do the work of researching the…
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December Jan 8, 2020 by Corinna What’s your farm’s tagline? (Does it suck?) Or are you thinking, “Wait… what tagline?” BUSTED! Taglines are helpful one liners that can quickly communicate to your customer prospect what you do and how you can help them. They can shorten the sales process if you get them right. But…
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December Jan 1, 2020 by Corinna Is your website messaging all about you? Here’s a test. Tell me what your main picture is on your website? (Is it a picture of you? Or your vegetables?) Do you have ANY pictures of customers using your product? In this episode, I share a fundamental shift in mindset…
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