A Place to Practice Your Farm Marketing
June 24, 2020 by Corinna When I first started learning about online marketing, I kept hearing my teachers and influencers talking about “KLT.” What does it stand for?… Know, Like, and Trust. These 3 words are the secret sauce for marketing strategy in the early part of the funnel. In this episode, I talk…
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June 17, 2020 by Corinna In this episode, I interview Dan Brisebois from Ferme Tourne-Tol. I originally asked him on the show because he had a thriving CSA (and I wanted to share some of his secret sauce). But I also discovered that along the way, he has built a seed business AND a new…
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June 10, 2020 by Corinna Now that you’ve gotten all these new CSA members this season, we want to shift our focus to how to keep them coming back next year. Creating satisfied customers starts with setting and managing accurate expectations. If both sides are clear how the CSA works, what it will do (and…
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June 3, 2020 by Corinna Are your customers getting tired of your brand? Have you done anything NEW lately? In this episode, we discuss the principle that your customers are always growing. It’s important to keep momentum alive in your brand to keep things from feeling static. So how do you do that? We share…
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May 27, 2020 by Corinna Have you sold out yet in your CSA? GOOD FOR YOU! (Feel amazing, doesn’t it?) Now… what are you telling people when they ask if they can join your CSA? You’re sending them to a wait list, aren’t you. Yeah, I used to do that too. But in today’s episode,…
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May 20, 2020 by Corinna Local farms are HOT right now — specifically CSAs. Have you noticed? Everyone and their mother is trying to find a way to get our products. And if you’re sold out, they want to make sure they hear about the NEXT best thing you might have to offer. It’s not…
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May 13, 2020 by Corinna COVID-19 has presented us with a unique opportunity to speak a bigger vision to a MUCH wider audience than ever before. A whole slue of people have been awakened to the problem of where our food comes from and the broken supply chain. What if we could use this moment…
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May 6, 2020 by Corinna This past February I got a chance to do some consulting work with Karli-Miller Hornick from Main Street Farms in Cortland, NY. Before we met, I asked her to take a month and do some deep-dive customer research interviews with her clients to help make our job of message-building easier.…
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April 29, 2020 by Corinna If you’ve been doing a CSA for a few years, you may have considered adding on additional “share-types” to your product suite. Also known as “add-ons,” these share types can help elevate your branding, get you more customers, and make you more money. But they can be a tricky animal.…
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April 1, 2020 by Corinna This episode is being released in the midst of the emerging COVID-19 virus epidemic. Farmers everywhere are being forced to pivot how they sell their product, when they can’t actually interact face-to-face with customers anymore. Enter the online store. Are you a farmer trying to navigate this new territory? How…
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