76 How to Grease the Wheels to More CSA Member Renewals
September 30, 2020 by Corinna
Are you doing a sales push to get your CSA members to renew early? If so, did you know there are some things you can be doing NOW to “grease the wheels” to get them in the right mindset to say “yes?” In this podcast, I share 9 ways you can be “pre-framing” the idea to renew their membership. Even if you just do a couple of them, it will help your members feel good about their decision — even the first-timers.
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Some of the resources mentioned in this episode:
- Find my Facebook group for farmers! I jump in here every month to teach farmers tips and fundamentals of marketing.
- My Episode On How to Do a Paid Wait List is here.
- This book by John Ruhlin explains the concept of Giftology.
- Listen to my episode on the Formula for a Perfect Testimonial is here.
- I talk about my Wacky Carrot Contest in this episode: Building CSA Customer Excitement with Contests.
- The concept of pre-framing is covered in this episode: 7 Ways to Seed Your Marketing Message, in more detail.
- Intrigued at starting your own CSA? Need help getting started? Grab my free “How to Start a CSA Checklist” here.
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
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