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133 Case Study: What a Great Sales Funnel Looks Like – Hocking Hills Canopy Tours

November 10, 2021 by Corinna In mid-October, my family and I took a weekend vacation in an area of southern Ohio known as Hocking Hills. One of the activities we wanted to do was a zipline canopy tour. I’d never done something like this before, so I researched online to find the perfect place to…
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132 Are You Prioritizing Profits on Your Farm?

November 3, 2021 by Corinna As a farmer, are you prioritizing profits? Or something else? I’ve been wanting to talk about MONEY on my podcast for a LONG time. So I invited a fellow farmer and “book-keeping expert” Shelly Oswald onto the show to talk about the unique financial issues farmers deal with as entrepreneurs.…
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131 How I Sold Out My CSA With an Early Renewal Campaign

October 27, 2021 by Corinna We did it. We sold out our CSA in 5 days.  What makes this amazing is that we didn’t even get to offer it to our wait list or the public. It was all through early renewal signups from my current members. In this episode, I walk you through the…
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129 Website 101 ~ What’s the Difference Between a Home Page, a Sales Page, and a Landing Page?

October 13, 2021 by Corinna Are you trying to update your website, and running into confusing terminology? Like, what’s a landing page versus a regular page on your website? And how is it different than a sales page? Are they the same? I remember  being SO confused about this distinction when I was first learning…
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128 Why You Need to Be Getting Google Reviews

October 6, 2021 by Corinna Are you asking your customers to leave you a Google Review? It’s the fastest way to start ranking higher in Google’s search results. In fact, if you’re not in the “Map Pack” for a certain search term, simply getting more reviews will help launch you into the 3-pack. In this…
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127 The 5 Types of Google My Business Posts

September 29, 2021 by Corinna Did you know you should be creating regular posts in your GMB (Google My Business) listing? In this podcast, we talk about what the 5 types of posts are, why you need to be sharing regular posts within your GMB listing, and how they can help Google better understand WHO…
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126 What to Put in Your GMB Business Description

September 22, 2021 by Corinna Are you leveraging the largest search engine in the world to help new customers find you? Google is like a giant “filing cabinet” that holds ALL the information about your business. It decides what to serve out to your potential clients, based on what they type into the search bar.…
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125 What is the Google Map Pack (and How to Get Into It)

September 15, 2021 by Corinna How are you being found by customers in your local area? word of mouth social media FB ads farmer’s market local newspaper ad But what about Google?  Are you leveraging the largest search engine in the world to help new customers find you? For example, someone types in the phrase,…
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124 The Secret to Successful CSA Early Renewal Campaigns

September 8, 2021 by Corinna It’s September, and that means it’s time to sign up my CSA members again for next year… I call it “early bird pre-registration.” We’ve had ridiculous results over the last 5 years, because I now use a formula that works! Between 70% and 89% each year — with the number…
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123 What is the Primary Purpose of Your Website?

September 1, 2021 by Corinna What do you want your website to accomplish for you? (Do you actually know?) Although a website can have many different goals for a business, in THIS episode, I’m going to make an argument for what I think the PRIMARY purpose of a website SHOULD be. (Spoiler alert: It’s NOT…
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