BLOG

January 26, 2022 by Corinna In this week’s episode I talk with CSA farmer Kate Edwards from Wild Woods Farm in Solon, IA. Kate’s farm boasts an 80% retention, and she’s learned how to build systems to make running her CSA easier than the early years. Kate shares some of the milestones she passed through…
Read more

January 19, 2022 by Corinna What are the elements of a great “offer” that compels someone to buy your product? Last November, I received a mail order catalog from Shutterfly, the online photo printing company. It looked like this: On the cover was a small coupon code with the following words: 50% off all cards,…
Read more

January 12, 2022 by Corinna When is it time to get a CSA Management software? And how do you decide which one is best for you? There are SO many options to choose from nowadays, and the it can feel overwhelming! Do you go with a CSA Customer Management System? Or do you just stick…
Read more

January 5, 2022 by Corinna In 2021, our farm decided to walk away from farmer’s markets altogether. It was a calculated move, but it still felt scary. We had all kinds of worries to think about. In this episode, I share the report after the fact. How’d we do? Did we survive? What were the…
Read more

December 29, 2021 by Corinna In a season when CSAs are once again “hot” on the market, you may be asking yourself, “Should I start a CSA for my farm this year? Is this the time?” Before you make this important decision, it’s wise to ask yourself, “Do I have what it takes?” In this…
Read more

December 15, 2021 by Corinna If you had to put all your customers into a giant continuum, who are the ones that stand out in a good way? Who rises to the top? In today’s episode, I’m sharing the 4 qualities I value the most in my customers. When I see a client manifesting one…
Read more

December 8, 2021 by Corinna What’s a swipe file? Only the best way to become a better marketer! Here’s a little secret: great marketers learn everything they know from other people! And the swipe file is one of our tools that helps us find our inspiration. In this podcast, I share how a swipe file…
Read more

December 1, 2021 by Corinna Ever experience writer’s block when it comes time to write your weekly email? You’re not alone. This is cited as one of the main reasons farmers don’t write a weekly email in the first place. In today’s episode, I share my method for finding the great story content that makes…
Read more

November 25, 2021 by Corinna So what is it that makes a CSA member stick? Is it just having a high quality product? Or is there something more? In today’s episode, I let you peek in on an interview I have with one of my “ideal” CSA customers, Cory Wolin. I try to understand what…
Read more

November 17, 2021 by Corinna How do you increase your profit as a business? Hint: it’s NOT getting more customers. For the LONGEST time, I spent all my marketing efforts on trying to acquire as many customers as possible. Although this is one way to grow your revenue, it is the SLOW way. In this…
Read more