254 How to Market a Flower CSA – with the Dirt on Flowers Podcast
March 20, 2024
How do you market a flower subscription CSA? That’s the topic of today’s podcast, which is actually a recording from ANOTHER show I was on last week. I was interviewed for the Dirt on Flowers podcast, and the episode turned out SO good that I asked if I could share the recording of the episode with MY podcast audience.
So tune in as co-hosts Shannon Allen from Bloomfield Farm and Lyndsay Biehl of Wildroot Flower Co. grill me on how to find the perfect customer avatar for a flower farm, what kind of marketing content to make to attract leads into your farm business, and how to pitch your offer so that people want to stick around from year to year. We get REALLY practical, and I drop all kinds of ideas to try.
This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can’t recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
This podcast was sponsored by Farm Marketing School – my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside, watch my new Email Marketing Course, or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.=
Today’s Interviewers: Shannon Allen and Lyndsay Biehl from Dirt on Flowers Podcast
The Dirt on Flowers Podcast — Today’s interviewers are the co-hosts of this awesome podcast. If you are a flower farmer, make sure you subscribe to their podcast. Every week, cohosts Shannon Allen and Lyndsay Biehl talk farm business, marketing, and growing techniques to help you create the farm of your dreams. https://www.thedirtonflowers.com/
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Some of the resources mentioned in this episode:
Join my free email list! I have a great “Crash Course in farm marketing” that will guide you through the marketing jungle over the course of several months. Each week, you’ll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe
My Digital Farmer Podcast Episode 209 Selling Inspiration – My Interview with Lyndsay Biehl of Wildroot Flower Co. – my interviewer from today’s podcast was on MY show a few months ago. Listen to her awesome advice on how to build a brand following.
Webinar: Maximizing E-Commerce Success: Crafting Offers to Boost Farm Sales on March 25, at 12 PM EST — join me and my cohost Nina Galle from LocalLine, as we teach how to create offers that will drive traffic to your online store and get them to buy. Learn what makes a compelling offer, and share some examples of what’s worked well in your business with our guests.We’ll also show some ways you can configure your store settings to make it more likely someone takes your offer. Register for free at www.mydigitalfarmer.com/offerwebinar– Recording will be available to anyone who registers.
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
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