Why I Started the MyDigitalFarmer Podcast – Episode 001
May 1, 2019 by Corinna
Corinna, why did you start this podcast?
Oh such a good question! Here’s the truth: so many of us farmers have all kinds of experience and training in how to grow our product — seeding, soil amendment, bed prep, rotations, harvest practice…
But we have precious little training in how to actually sell or market our product. (Can I get an AMEN?)
And that’s a problem.
- In 2016, I was sick and tired of dealing with stagnant customer retention rates for my 400 member CSA.
- I was sick and tired of feeling like I didn’t know how to find new customers or keep the ones I had.
- I was sick and tired of “being in charge of marketing” and feeling clueless about how to do it.
Something had to change.
In this first episode, I share my journey into the world of “figure it out” marketing.
I talk about how I basically forged my own education in the area of sales and marketing. I talk about how I found my way through the confusing maze of digital marketing strategies and principles, how I applied them, and what happened when I started to implement them.
The MyDigitalFarmer podcast was born to help farmers like you learn the fundamentals of marketing so you can stop feeling unsure of yourself, and instead have some guiding principles that show you how to grow your marketing muscle.
Hit play and let’s get started!
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
Some of the resources mentioned in this episode:
- My Private Facebook Group for CSA Marketing Discussion
- Subscribe to my Email list to get my best free resources to jump-start your marketing journey
- Subscribe to my YouTube Channel
- My farm SharedLegacyFarms.com
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