Episode 007: Knowing Your Customer’s Pain Point
May 29, 2019 by Corinna
One of the MOST important pieces of data you must discover (if you want to be a good marketer) is WHY your customer came to you in the first place.
What were they looking for? What motivated them to go searching?
Every purchase is motivated by a problem faced by your customer. Some kind of need isn’t being met. So they go looking for a solution. So how do you find out a person’s problem?
That’s what this episode is all about.
You’ll discover:
- the #1 principle of copywriting — and what it has to do with pain
- the difference between the customer’s external and internal problem
- how to look for stories to describe the customer’s pain in your messaging
- what I discovered about my CSA customer’s problem
- how you can research your customer to find out this valuable intel
Hit play and let’s get started!
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Some of the resources mentioned in this episode:
- Customer Research Bootcamp — my 3 hour course that will help you identify and research your ideal customer. You’ll learn what to research, HOW to research (11 techniques), how to analyze the data, and how to apply it to your website. Click on the link to learn how you can enroll.
- My Private Facebook Group for CSA Marketing Discussion
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
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