Episode 15: How to Sell Without Feeling Salesy
July 24, 2019 by Corinna
If you secretly avoid aggressively promoting your product because you struggle with “feeling salesy,” you are not alone.
It’s the most common push-back I receive from farmers that follow me. And I get it… I felt it once too. (Actually, I still feel it a little bit).
And that’s what this episode is all about…. how to get past this fear of being salesy so that we can actually pitch our products without the guilt!
Because you HAVE to promote your products at some point. It’s how you’ll make money.
In this episode, I’m going to share with you FOUR “Mindset Shifts” you can make that will help you feel good about how you sell.
I used to raise my eyebrow at “mindset stuff” and think it was froo-froo.
(Is that a word?)
You must believe me: Mindset myths are real, and they are holding you back.
These 4 mindset shifts will help you shift how you THINK about marketing. And if you follow them, you’ll see how to implement strategies that don’t feel manipulative, but rather feel like you are serving your audience.
I know this is going to get you thinking!
Hit play and let’s get started!
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Some of the resources mentioned in this episode:
- Episode 2: Identifying Your Ideal Customer Avatar
- Want to join my email list? Subscribe here and you’ll not only get a weekly email from me telling you about the latest podcast, you’ll ALSO get a “drip email sequence” over the next 8 weeks that will give you some of my best resources — including that “Is CSA Right for You? 6 Questions to Ask Before You Join a CSA” document.
- Learn how to take my Ideal Customer Avatar Research Workshop — if you need step by step direction for how to learn how to get inside the head of your ideal buyer, this workshop will get you there. It’s designed to teach you several research strategies I’ve used to help me know my ICA (ideal customer avatar) like the back of my hand.
- Jab, Jab, Jab, Right Hook by Gary Vaynerchuck (affiliate link) – a great book to help you understand the 4th mindset shift “Earn the right to sell”
- The SLFarms Membership Academy — I talk about this feature of my CSA membership in the podcast. If you’re curious to see what’s inside (so you can make something like it for your members) feel free to join and get your first month free with coupon code FREETRIAL.
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
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