100 “Grown By” – A Farmer Owned Software Platform – Interview with Lindsey Shute

March 24, 2021 by Corinna

A farm store app that is cooperatively owned by farmers?

Yes. Meet “Grown By,” the latest entrepreneurial venture of the Farm Generations Cooperative, with Lindsey Shute as the co-founder. In this episode, I interview Lindsey to talk ALL about why she made GrownBy, how it helps farmers sell their product and get discovered, how it differs from the other apps on the market, and why you should use it to list your farm. Lindsey’s betting that this app will become the “AirBnB” of the local farm scene, and make locally-sourced food a mainstay for more Americans.

Lindsey Lusher Shute is CEO and founder of the Farm Generations Cooperative and co-owner of Hearty Roots Community Farm in Clermont, New York. Lindsey co-founded the National Young Farmers Coalition and led the organization as Executive Director for a decade. Lindsey grew the organization from a few volunteer farmers to a nationwide network with 40 chapters in 28 states and a grassroots base of over 150,000. Lindsey holds a M.S. in Environmental Policy from Bard College and a BFA from New York University. Lindsey is married to Benjamin Shute, the real farmer at Hearty Roots Community Farm, and is mom to Eleanor and Piper who attend school in Red Hook. She is originally from Columbus, Ohio and has lived in New York’s Hudson Valley since 2004. She is now working on the launch of a new software app called Grown By.

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Some of the resources mentioned in this episode:

• • • Find my Facebook group for farmers! I jump in here every month to teach farmers tips and fundamentals of marketing.
    • I mention the CSA Tips and Strategies Guide that I use to help support my CSA members in their rookie season. You can purchase this PDF download here. It comes complete with a Canva template so you can customize it for your farm.
    • Farm Generations Cooperative website
    • Register your farm on GrownBy here: GrownBy.app
    • Find support videos to see how the app works at Farmgenerations.coop
    • Check out the Farm Generations YouTube channel here.

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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at corinna@mydigitalfarmer.com.

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