109 CSA Farm Case Study ~ Interview with Ann Stone of Elmwood Stock Farm

May 26, 2021 by Corinna

I love interviewing other amazing CSA farms. And this week’s episode is no exception.

I stumbled upon Ann Stone from Elmwood Farms, after she asked me to do a website audit fo her farm. I was so impressed with her operation, that I asked her to come onto the show to talk about her marketing strategy for her multi-faceted operation. Ann shares the secrets she’s learned for maximizing profits from her CSA members, and also mentions a new CSA software management system that sounds VERY promising.

Who is Ann Stone?

Ann Stone is the manager of the CSA Farm Shares and marketing at Elmwood Stock Farm in Georgetown, KY — a sixth-generation family farm situated on 550 acres outside the city. A USDA certified organic operation, Elmwood Stock Farm produces vegetables, fruits, pantry items, pasture-raised poultry and pork, and grass-fed, grass-finished beef and lamb for direct sales to customers through the CSA Farm Share and online store, as well as for wholesale and restaurant accounts.

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Some of the resources mentioned in this episode:

• • • Find my Facebook group for farmers! I jump in here every month to teach farmers tips and fundamentals of marketing.
    • Check out Ann’s website at www.ElmwoodStockFarm.com – Notice how many back-links she has in her copy. This helps her site score very high with SEO.
    • Follow Ann’s farm on Facebook here.
    • Ann mentions a new CSA Software management system for customizable CSA’s. It’s called HappyCSA.com.
    • Ann’s farm created an incredible YouTube video called “Is a Customizable CSA farm Share for You?” I recommend you watch it here and use it as a template for how you might storyboard your own version.  This would be a great lead magnet!

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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at corinna@mydigitalfarmer.com.

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