113 CSA Customer Onboarding: What You Need to Know

June 23, 2021 by Corinna

What if you found out you were starting your CSA earlier than planned? What if you had to communicate a LOT of details to your customers in just…. 4 days?

This is exactly what happened to me in 2021. I had to distill 2 weeks of “customer onboarding” information into a few very small sound bytes. And in the process, I left a lot of content on the cutting room floor. How did I decide what to talk about? What information do you need to share with your CSA members in the early weeks?

Customer onboarding is very important to insuring the success of your customer. You should have a system in place for WHAT to communicate and WHEN. This episode will break down the “first wave” of info, followed by the “second wave” and give you a solid game plan for how to break it all down fast.

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Some of the resources mentioned in this episode:

• • • Find my Facebook group for farmers! I jump in here every month to teach farmers tips and fundamentals of marketing.
    • I mention my CSA Tips & Strategies guide that I share with my CSA members. It’s a shortcut ebook that spells out the key things they need to know to master CSA faster. It’s based on the research of my CSA Master members, and helps my newbies avoid common mistakes. I made this resource into a Canva template that you can purchase and then customize for your farm. Learn more here.
    • Follow me on Instagram @mydigitalfarmer
    • Follow my CSA farm on Instagram and see how I onboard members via IG Stories!
    • Subscribe to my CSA Academy. Check out my “onboarding resource” that I provide to my CSA members with their membership. It’s my online “CSA Membership Academy.” For a low monthly fee, you can have access to all the trainings and tutorials that my customers get to help them be successful with their CSA box each week. Use it to help you create your own resource base of support materials. It’s a goldmine and fast track to customer support. Cancel anytime.

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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at corinna@mydigitalfarmer.com.

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