115 How to Increase Your Email Open Rates

July 7, 2021 by Corinna

Are you looking to raise your email open rates? In this podcast I share the simple process of how “cleaning your email list” will vastly improve your email “sender reputation” (and increase your open rates). We cover how a cold subscriber is defined by your email service provider, why you must have a habit of cleaning your list, how often to do it, and HOW to go about creating a “re-engagement campaign” to coax your subscribers to open an email (and therefore get off your cold subscriber list). I even share my exact 3 emails below that you can use to help you write your own.

Make this list-cleaning process a part of your regular regimen!

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Some of the resources mentioned in this episode:

• • • Follow me on Instagram @mydigitalfarmer to get a daily marketing and farm business tip.
    • To build a re-engagement campaign, you can either just send out one “broadcast” email to your Cold List and cross your fingers, or you can set up an “automation” or email sequence that gives them three chances. I like to do a sequence, because that increases the odds that a person will see one of the 3 emails, click on it, and get off the cold subscriber list. You’ll need a good email provider that can build sequences, tags, and automations. I recommend ConvertKit as a great email service provider. It’s the one I use, and I am a proud affiliate for them. If you’d like to do their free trial, use my affiliate link here! Another good email provider is Active Campaign. (I am not a big fan of MailChimp, as they are a bit clunky to work around).
    • My Re-Engagement Email Template: I promised I’d share the text of my 3 emails I use in my re-engagement campaign. Just click on the link and it will load up for you. I hope it saves you some time!!
    • Subscribe to my CSA Academy.  It’s my online “CSA Membership Academy.” For a low monthly fee, you can have access to all the trainings and tutorials that my customers get to help them be successful with their CSA box each week. Use it to help you create your own resource base of support materials. It’s a goldmine and fast track to customer support. Cancel anytime.
    • Find my Facebook group for farmers! I jump in here every month to teach farmers tips and fundamentals of marketing.
    • The Instagram Stories Challenge — I mention it in the podcast. If you’d like to subscribe to this free challenge, to learn how to use IG Stories better, just click here!

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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at corinna@mydigitalfarmer.com.

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