116 Filling Your CSA Pipeline using a Surplus Subscription with Victoria Rogowski

July 14, 2021 by Corinna

What do you do when your CSA is “sold out?” Are people just “out of luck”? Shut down with no where to go? What if you could create an offer that would attract people into your CSA leads pipeline, who would convert to full time members the following year? In today’s episode, I interview Victoria Rogowski from Laurel Glen Farm, who has developed a new “Surplus Subscription” style membership that does just that.

We talk about how this membership is structured and messaged, and how it’s helping Victoria find new clients BEFORE she needs them.

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Some of the resources mentioned in this episode:

• • • Follow me on Instagram @mydigitalfarmer to get a daily marketing and farm business tip.
    • Episode 58 What to Say When Your CSA is Sold Out — I talk about our CSA Sampler share and how we use it to help pull in people once we are “sold out.”
    • Subscribe to my CSA Academy.  It’s my online “CSA Membership Academy.” For a low monthly fee, you can have access to all the trainings and tutorials that my customers get to help them be successful with their CSA box each week. Use it to help you create your own resource base of support materials. It’s a goldmine and fast track to customer support. Cancel anytime.
    • Find my Facebook group for farmers! I jump in here every month to teach farmers tips and fundamentals of marketing.
    • The Instagram Stories Challenge — I mention it in the podcast. If you’d like to subscribe to this free challenge, to learn how to use IG Stories better, just click here!

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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at corinna@mydigitalfarmer.com.

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