Episode 12 ~ How to Build a CSA Offer that Converts
July 3, 2019 by Corinna
Are you struggling to get people to sign up for your CSA offer?
One thing you may want to troubleshoot first is your “offer.”
What’s an offer?
That’s what this episode is all about.
I used to think that I just had to put a few bullet points together to explain what I was selling and attach a price. But an “offer” is so much more. This episode will break down the 7 elements of an offer that converts and help you identify what you might need to add to get people to say “YES.”
Hit play and let’s get started!
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Some of the resources mentioned in this episode:
- My Private Facebook Group for CSA Marketing Discussion
- BombBomb.com — a video email messaging tool that allows you to send video messages and giphs through gmail! I’m using it to personalize messages to people who are downloading my lead magnets. I send them a personal hello right from gmail with a simple click of a red button in my browser. I LOVE IT!
- Building a Storybrand — my favorite marketing book. It will give you a framework for how to build a clear message that speaks to your ideal customer avatar.
- Curse of Knowledge — episode 10 of the My Digital Farmer Podcast
- How to Build an Irresistible Bonus for your Offer — COMING SOON — episode 13
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
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