126 What to Put in Your GMB Business Description

September 22, 2021 by Corinna

Are you leveraging the largest search engine in the world to help new customers find you?

Google is like a giant “filing cabinet” that holds ALL the information about your business. It decides what to serve out to your potential clients, based on what they type into the search bar.

So what information are you giving Google to put into that filing cabinet?

This is where the “business description” comes into play. In this episode, I share with you what to write in that 750 character description, so that your business gets found by more clients for the right things.

Hit play and let’s get started!

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Some of the resources mentioned in this episode:

• • • Follow me on Instagram @mydigitalfarmer to get a daily marketing and farm business tip.
    • Join my free 14 Day “Google My Business Challenge” here. You’ll receive several emails over a 14 day period, designed to educate you about GMB, help you set up your GMB listing, AND get it optimized so you show up in the top three listings (and get more business!!)
    • Find my Facebook group for farmers! I jump in here every month to teach farmers tips and fundamentals of marketing.
    • Subscribe to the Local SEO Tactics podcast. These are the guys I am learning everything from!
    • Listen to this podcast episode #71 How to Set up Your Google My Business Listing.You will need this to be able to be found on Google. Some businesses may already have a listing (made up by Google) that you just have to claim and then optimize/update. But if you’re a brand new business, you may have to create one from scratch. Either way, it’s pretty easy to do. You don’t even need a website to create one!
    • Read up on how to set up a GMB (Google My Business) listing here.
    • Listen to Episode 125 to learn more about the Google Map Pack and a basic introduction to Google SEO.

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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at corinna@mydigitalfarmer.com.

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