Episode 13 ~ How to Create an Irresistible Bonus for Your Offer
July 10, 2019 by Corinna
Remember these?
It’s the Honeycomb bike license plate “BONUS” that came inside their cereal boxes back in the 1980’s. Boy did I love these. In fact, it’s why I bought Honeycomb cereal.
Have you ever used bonuses to help you sell your CSA?
I had NEVER thought of this in my pre-marketing-savvy days as a farmer. I just laid out the features and benefits and threw on a price.
Then I learned about the bonus offer.
And it changed everything.
When it comes to building an offer, the bonus is usually the thing that makes someone decide to act now. So if you pick a great bonus offer, you’ll close more sales.
The trick is learning how to find a bonus that will get your prospect all hot and bothered.
That’s what this episode is all about.
I share the elements of an effective bonus and give you 7 questions you can ask yourself to help you figure out what would motivate your audience to buy. I also created a Worksheet for this episode to help you go through the material and process it for YOUR farm. Download it here. It looks like this:
I consider this to be one of the biggest lessons I learned early on in marketing — and it’s pretty easy to apply and see results.
Hit play and let’s get started!
- Listen to this episode on Stitcher.
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- Listen to this episode on GooglePlay.
Some of the resources mentioned in this episode:
- My Private Facebook Group for CSA Marketing Discussion – join us for weekly discussion with other CSA farmers on the topic of marketing
- My Bonus Builder worksheet download — use this to help you work through the questions I shared in this episode to figure out your bonus
- Episode 12 — How to Build a CSA Offer that Converts
- Debbie Meyer Green Bags — I recommend these to my CSA members every year!
- Shared Legacy Farms Online Membership Academy — This is my online training library that all my CSA members get free access to! It includes the 75 minute mini course called “The Roadmap to CSA Success” that I tell all my members to watch before they start the season. I reference this course in my episode as an asset you could build to offer as a “bonus.” If you’d like to join my Academy on a monthly basis, you can get access to all the digital tools I’ve created for my members, and use them as ideas to create your own.
- A to Z Vegetable Storage Guide PDF — get my first 10 pages to get an idea of what this BONUS could look like.
- Buy my A to Z Storage Guide – -lifetime digital rights to this document. Slap your logo on it and it’s ready to go. Or chop it up and build your own version of it.
- 99Designs.com — Hire a graphic designer to make your bonus look pretty
- canva.com — a free graphic design tool that I use to build all my PDFs
- How to Use Canva to Build Your Graphic Designs — my Video tutorial
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
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