135 My Interview with a CSA Customer on The Importance of Belonging

November 25, 2021 by Corinna

So what is it that makes a CSA member stick?

Is it just having a high quality product? Or is there something more?

In today’s episode, I let you peek in on an interview I have with one of my “ideal” CSA customers, Cory Wolin. I try to understand what drives him to be so loyal to my CSA. You’ll get a good idea of the kinds of interests, values, and language a typical “CSA” member has. This can be vital when it’s time to market and find new customers. When you know what they’re like, it’s easier to find

Interestingly, Cory works at the Toledo Museum of Art in their “Membership Department,” and it turns out we have a lot in common when it comes to “managing memberships” and cultivating loyalty.

Cory and I unpack the meaning of community and belonging, and why managing this in a membership is so vital for success. We share lots of examples of membership perks, and activities that are designed to create a spirit of connection and community.

Ultimately, this podcast is meant to challenge you with this question: Are you cultivating a feeling of belonging in your CSA?…

Meet My Guest: Cory Wolin

Cory Wolin recently moved to Toledo, OH from Buffalo, NY back in January of 2020, mere months before the pandemic. He joined the Toledo Museum of Art after serving at the Albright-Knox Art Gallery as an Assistant Restaurant and Catering Manager (2015 – 2019). A specialist in hospitality, his passion for art, culture, community, travel and philanthropy has fueled his career in not-for-profit organizations. As of March 2021, Cory is the Stewardship and Event Coordinator in the Development Office. Throughout his tenure at museums, Cory has collaborated on various programming and community engagement initiatives and has a wide and varied background cultivating experiences

Hit play and let’s get started!

• Listen to this episode on Stitcher.
• Listen to this episode on Apple Podcasts
• Listen to this episode on Google Play
• Listen to this episode on Spotify.

Some of the resources mentioned in this episode:

• • • Follow me on Instagram @mydigitalfarmer to get a daily marketing and farm business tip.
    • Find my Facebook group for farmers! Crowd-source this HUGE group for answers to your marketing questions around farming and CSA.
    • Download my Survey Question Ideas — Use these questions to help you interview your own CSA members or customers, and try to figure out who your ideal customer is!
    • CSA Quickstart is coming in January — want to learn how to start a CSA from scratch? My online course where I teach you step by step how to build a CSA in 60 days opens this January. Stay tuned for more information. To get on our Quickstart wait list, to be notified of our offer, go here.

Subscribe and Review in Apple Podcast

I’d love for you to subscribe to my podcast! I don’t want you to miss an episode. Click here to subscribe in Apple Podcasts!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on Apple Podcast, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at corinna@mydigitalfarmer.com.

Right click and save as to download this episode to your computer.