14 ~ A Backstage Pass to My Marketing Strategy (Overview)
July 17, 2019 by Corinna
Ever tried putting a puzzle together without having the picture on the box to look at? (It’s hard).
That’s what it can feel like when you first start trying to do “digital marketing” for your farm.
Lead magnets?… email sequence?… Facebook?
How does it all work TOGETHER to actually make you money?
That’s what this episode is all about.
I decided it would be REALLY helpful early on in our podcasting relationship to share the “big picture” with you. In this episode I share the 9 pieces that I built and how they work together each week to keep drawing in leads and turning them into sales.
Each of these pieces is something I call a “marketing asset.” Some of them are created once — once and done! And others are weekly disciplines.
Still… before you dive into this online marketing strategy, make sure you see what you’re getting into. These are some of the major players that keep my business running. I hope this episode helps you see the big picture and be able to break it down into small chunks to work on for your own farm.
I’ve got a great freebie for you in this episode! To see the whole framework mapped out in a visual diagram, just download my Marketing Strategy Overview Diagram here. Here’s what it looks like!
Hit play and let’s get started!
- Listen to this episode on Stitcher.
- Listen to this episode on iTunes.
- Listen to this episode on GooglePlay.
Some of the resources mentioned in this episode:
- My Private Facebook Group for CSA Marketing Discussion – join us for weekly discussion with other CSA farmers on the topic of marketing
- Customer Research Bootcamp Workshop — want to learn how to research your customer? This workshop will teach you 11 research techniques to help you get to know your customer better.
- Episode 12 — How to Build a CSA Offer that Converts
- Episode 9 – The Anatomy of a Great Lead Magnet — learn how to build your lead magnet!
- ConvertKit — my email service provider of choice! I am an affiliate for this product, so I will get a commission if you purchase through this link.
- How to Build an Email Sales Sequence — Episodes 16 and Episode 17
- SharedLegacyFarms.com — see how my home page acts as a sales page for my CSA
- Building a Storybrand by Donald Miller — a fantastic read! I consider this a must-have resource for farm marketers
- Episode 4: The Customer Value Journey
- Shared Legacy Farms Online Membership Academy — This is my online training library that all my CSA members get free access to! Farmers can pay a monthly fee to access it as well (includes access to my private FB group for my CSA). You can see EVERY digital product I’ve made for my members — video tutorials, veggie ebooks, recipe books, cheatsheets, canning club, and more.
- www.Teachable.com — This is the online platform I use to build my Academy. It’s around $30/month. I really like the price point and how easy it is to set up. (This is an affiliate link, so if you choose to try Teachable, I’ll get a small commission).
- My YouTube channel for Shared Legacy Farms
- A to Z Vegetable Storage Guide PDF — get my first 10 pages to get an idea of what this BONUS could look like.
- Buy my A to Z Storage Guide – -lifetime digital rights to this document. Slap your logo on it and it’s ready to go. Or chop it up and build your own version of it.
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Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
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