143 What Makes a Great Offer? The Shutterfly Case Study
January 19, 2022 by Corinna
What are the elements of a great “offer” that compels someone to buy your product?
Last November, I received a mail order catalog from Shutterfly, the online photo printing company. It looked like this:
On the cover was a small coupon code with the following words: 50% off all cards, photobooks, and calendars. 40% off everything else plus free shipping.
This offer immediately caused me to run to my computer that night to set up my order, and an hour later, I had dropped $350.
Why?
And how did Shutterfly pull that off? What were the elements of that offer that made me buy?
Using my Shutterfly example as a case study, I’ll help you see how you too can build an offer that makes your ideal customer take notice.
We’ll cover:
- why targeting the right person is so important
- how to get the timing right
- why you must lead with the correct product
- how to position the price so the person feels good about it
- why a little bit of urgency and scarcity will seal the deal
Hit play and let’s get started!
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Some of the resources mentioned in this episode:
Find my Facebook group for farmers! Next month in January, I’ll be running a special Facebook Live video series, called “Interviews with a CSA Farmer” where I interview 3 different successful CSA farmers from around the country. I’ll ask them to reveal the secrets to their success, what mistakes they made in their CSA careers, and what advice they would give to a rookie CSA farmer.
Register for my webinar “The 3 Mistakes Rookie CSA Farmers Make (And How to Avoid Them)” scheduled for Jan. 28, 12:00 PM EST. This is a free webinar, designed to help “new” CSA farmers learn the framework for a profitable and resilient CSA. At the end of the webinar, you’ll be invited to join my signature course “CSA Quickstart” designed for farmers who want to start a CSA from scratch and need a roadmap to get it fully implemented in 60 days.
If you’re a “new” CSA farmer, and you’re looking for help with how to build your CSA box plan, grab my Perfect Box Planner Guide.” This 13 page PDF will give you the formula for how to build your perfect box plan for next year’s season. Use this to guide your crop production plan this winter! Grab it here.
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
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