152 Simplify Your Marketing: My Interview with Tessa DeMaster of Willow Haven Farm
March 23, 2022 by Corinna
In this episode, I interview CSA farmer Tessa DeMaster from Willowhaven Farm. I’ve been watching Tessa for the last 3 years, as she’s slowly built her marketing strategy layer by layer.
Today, she shares her story of how she’s learned to simplify her marketing — everything from the flagship product to her messaging. We even talk through what she’s found to be the 2 most valuable pieces of her marketing strategy each week.
I also want you to check out her website. It’s a great template to work from, if you’re trying to build your messaging elements for a Choice CSA farm. www.WillowHavenFarmPA.com
We talk through her sales funnel, her two awesome lead magnets, her Foster a Chick program, Pizza Nights, and her top marketing a-ha moments.
So many gems in this podcast!
Who is Tessa DeMaster?
Tessa DeMaster is the co-owner of Willow Haven Farm in Pennsylvania outside Pittsburg. Growing up on her family farm in Pennsylvania, Tessa DeMaster would never have pictured the life she now lives at Willow Haven Farm. As a kid she spent summers in the large family garden they called, “The Truck Patch”. She helped her mother every summer, picking beans, weeding, and cutting fruit and vegetables for the hundreds of jars of canned and frozen produce they put up. Now she spends less time out in the field and more time in the kitchen doing the same preserving for her own farm family. Farmer Reuben values her many hours doing much of the behind the scenes marketing, writing emails to cultivate customers and capturing the farm story each week. Tessa and Reuben have grown their 230 member CSA to a 500+ member, year-round customized farm box delivery program.
Follow Tessa on her YouTube Channel.
Check out Tessa’s website here.
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Some of the resources mentioned in this episode:
This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: DIGITALFARMER2022. Head to this special affiliate link to get started: www.mydigitalfarmer.com/localline
CSA Tips and Strategies E-Guide & Canva Template — Need a playbook for your CSA members for how to master CSA faster? Grab this beautiful resource and share it with your members. Fully customizable on Canva, or print as is.
Tessa’s farm has an awesome website. Go check it out to see an example of good copywriting and messaging.
Find my Facebook group for farmers!
Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer
Tessa mentions the book called Building a Storybrand several times in this episode. It’s a great marketing book.
ConvertKit – Tessa also uses the same email service provider I do. Use my affiliate code listed her for your free trial to try it out.
Join my CSA Academy. Try it out for the first month for $1 using coupon code TRIAL. (After that, the price increases to $19/month). Go to www.mydigitalfarmer.com/academy to see what’s included with the monthly membership. You’ll get access to the resource library I use to help support my CSA members and get them to CSA mastery fast! Use the templates inside to help you build your own Punch List and/or training curriculum this summer. Cancel your membership anytime.
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
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