167 Key Marketing Metrics to Measure For Your Farm Business
July 6, 2022 by Corinna
Are you tracking your sales metrics?…
Because here’s a fact: You can’t manage what you aren’t measuring.
And for the first 9 years of my business, I’m embarrassed to admit that I didn’t track ANY of these numbers. I was just “doing farm stuff” and asking people to buy every week, hoping the numbers would work out.
I wonder sometimes if this is one of the reasons we were treading water all those years.
In today’s episode, I talk about the importance of knowing your sales and marketing data, so you can be strategic and get your business to actually scale. What information should you be tracking? What stats matter the most when it comes to building strategy for your business?
You’ve got to know the numbers on your dashboard, or you’ll be flying your business blind.
In this episode, I share details about the metrics we track in our retail farm business when it comes to sales and marketing. AoV, frequency, number of new customers/orders… these are just a few of the key levers that can significantly increase your revenue if you pull them.
But you won’t know how to pull them if you aren’t measuring them!
If you’re a new farm business owner, this will be a very helpful episode to help you know what metrics to collect each week, and what kinds of behavior or strategy you can use to change the numbers.
I wish someone had told me this stuff earlier in my business.
Hit play and let’s get started!
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Some of the resources mentioned in this episode:
This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: DIGITALFARMER2022. Head to this special affiliate link to get started: www.mydigitalfarmer.com/localline
Buy the farm marketing book: Ready Farmer One today. — We talk about this book in today’s podcast!
Episode 50: Three Ways to Increase Revenue – Check out my podcast where I dive deeper into this topic (mentioned briefly in this episode).
My A to Z Vegetable Storage Guide — this has been my #1 lead magnet into my farm business and online store. I now offer it as a Canva template for farmers. Check out my offer here.
Want to learn more about Lead Magnets? I have a deep dive into this topic in Episode 9 “Anatomy of a Great Lead Magnet.”
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