168 Selling the Customer Transformation
July 13, 2022 by Corinna
What is it that your product actually delivers to your customer?
I’m not talking about the thing itself. I’m talking about the long-term, life transformation? How does their life get better because of your vegetable box or eating your grass-fed beef?…
What is the product’s promise?
If you want to sell more of your products, you MUST know how to answer this question. In this episode, I talk about how to find this information, why it’s so powerful, and how to use it more your marketing.
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Some of the resources mentioned in this episode:
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12 Places to Put Your Customer Testimonials — In this episode, I give you several places where you can USE the information you learn from your customer testimonials (aka, the product promise). Listen to this episode if you want some help in how to take your research and actually turn it into marketing.
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