178 The Secret Behind My CSA Customer Success: I Interview my CSA Coach Cadie Jardin
September 21, 2022 by Corinna
What is the secret behind my CSA’s incredibly loyal fan base? How are we scoring a 93% retention rate every year?
What if it’s not about the vegetables?
In today’s episode, I interview my secret weapon, Cadie Jardin. Cadie is a member of my farm team. We call her our “CSA Coach,” and her job is to make sure my CSA members feel supported in their quest to become successful foodies and local eaters. She also manages our CSA’s private Facebook group, and creates weekly video training content for my tribe, as well as recipes.
In this interview, we peel back the layers of customer support in our CSA. We talk through the challenges that new CSA rookies face and how we guide them through the 3-year journey to mastery. We talk about the power of the membership community in helping them along. And we give specifics on what kind of content will move the needle forward for your customers.
This conversation will give you a new perspective on what your customer is thinking, what they NEED, and what they actually WANT from you.
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Some of the resources mentioned in this episode:
This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: DIGITALFARMER2022. Head to this special affiliate link to get started: www.mydigitalfarmer.com/localline
REGISTER HERE for my FREE “How to Plan Your First (Successful) Field to Table Dinner” Webinar — It’s happening on Sept. 23, at high noon EST, and will run one hour. Want to try hosting your own field to table dinner at your farm, but you’re not sure how to start? I’ve done over 25 of these in my 15 year career, and in this webinar, I share the step by step blueprint for what to think about as you map out your own experience. I also share some of the mistakes I’ve made! Register here.
Grab the book by James Clear called Atomic Habits from Amazon — Atomic Habits (affiliate link)
Episode 66 Using Contests and Challenges to Build Excitement in your CSA – listen to the episode — we talk in this episode about how we use challenges a lot in our CSA to create a common experience and teach new skills.
Early Bird Campaigns that Convert Course— it’s that time of year when I start working on my “CSA Early Bird Renewal Sign-ups.” Every year, I follow my formula, and incentivize the majority of my CSA members to say “yes” by the end of October. (Last year was 93% renewal in 3 days!). Farmers have asked me “What’s your secret?” Well… there are a few steps I follow, and I’d LOVE to share them with you! My online program teaches you my formula. Admittedly it will take you a few weeks to “do the work” and build the machine. But once you’ve made it, you just pull the trigger and watch it work! Then next year, you can do it again, and again, and again. This strategy can be used at the end of your season, or in January or February. Follow the framework, and you’ll see it work. Check out the link to see what’s included in the program.
Join my free email list! I have a great “email onboarding sequence” that will guide you through the marketing jungle over the course of several months. Each week, you’ll get a new email with suggestions and tips to make your marketing better.
Join my CSA Academy and learn how to fast-track your CSA members to CSA success. Cadie and I discuss this resource library in this episode, how it came to be, and how it is SO helpful for fast-tracking our CSA members’ success. Want to see what’s inside? Try it out for the first month for $1 using coupon code TRIAL. (After that, the price increases to $19/month). Go to www.mydigitalfarmer.com/academy to see what’s included with the monthly membership. You’ll get access to the resource library I use to help support my CSA members and get them to CSA mastery fast! Use the templates inside to help you build your own Punch List and/or training curriculum this summer. Cancel your membership anytime.
Find my Facebook group for farmers!
Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer
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