186 Marketing Principles Behind My CSA Early Renewal Campaign

November 16, 2022 by Corinna

Every year, I run an “early renewal” promotion to my CSA members, to try and get as many of them as possible to sign up for next summer’s CSA season. Getting them locked in early gives me a sense of security and peace of mind — not to mention enough cash flow for the spring. But how do I do it?

In this week’s podcast, I perform an audit of this year’s CSA Early Renewal Campaign that I launched this fall. It ran for 8 days from October 15-22, 2022, and got 85% of my members to renew (and pay) for 2023. I’m sharing the marketing principles that were at play in making this one of my most successful promotions to date. You’ll learn why I’m now so confident that I can generate these sales — even with an $80 price increase!

Whether you’re a CSA farmer or not, there are some gems hiding inside this episode, that can help you get your customer to buy when you want them to.

H it play and let’s get started!

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Some of the resources mentioned in this episode:

This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: DIGITALFARMER2022. Head to this special affiliate link to get started: www.mydigitalfarmer.com/localline

Join my free email list! I have a great “email onboarding sequence” that will guide you through the marketing jungle over the course of several months. Each week, you’ll get a new email with suggestions and tips to make your marketing better.

CSA Early Bird Campaigns (that Convert) is now open for enrollment – If you’re a farmer who wants some helping learning how to build your own early Bird Renewal Campaign, sign up for my online program here. I walk you through each step you need to take to create a successful promotional launch. We cover setting your dates, how to build the pre-launch week hype, messaging via email and social, how to build your irresistible offer, and what to do on launch week itself!

CSA-INN Early Bird Challenge — take this free 5-day challenge and map out the rough sketches of your early bird promo plan. Brought to you by the CSA Innovation Network. For a deeper dive into the strategy, check out my full-blown online course CSA Early Bird Campaigns that Convert.

Ep. 119 How My “CSA Giveaway Challenge” Experiment Built Some Major Brand Identity – listen here for the podcast

Ep. 184 Using the Power of Repetition in Your Marketing — listen here for the podcast

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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.

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186 Marketing Principles Behind My CSA Early Renewal Campaign