Episode 19 ~ The Sales Copywriting Formula “PASTOR”
August 21, 2019 by Corinna
There’s a reason salespeople are good at closing sales.
It’s because they use a “formula.”
That’s right: there’s a framework based on science that causes people to be more ready to buy.
Wouldn’t you like to know what it is? (I bet you do!)
That’s what this episode is all about.
In this episode, I’m sharing an acronym “P.A.S.T.O.R” to help you remember the different elements that need to be in your sales message.
Get ready. I’m about to ruin commercials for you.
But be warned: this formula can be used for good or for ill. So be responsible with it.
Sales is not something you do TO someone… It’s something you do FOR someone.
Hit play and let’s get started!
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Some of the resources mentioned in this episode:
- This Book Will Teach You How to Write Better by Neville Mudhora
- How to Write Copy that Sells by Ray Edwards
- Building a Storybrand by Don Miller
- DotCom Secrets by Russel Brunson
- Copywriter’s Club
- Copyhackers.com blog
- RayEdwards.com — Copywriter Academy & teacher
- To see two good examples of this PASTOR framework in action visit Jim Fortier’s Masterclass sales page
- Another good example of the framework is Shared Legacy Farms
- ConvertKit — my email service provider of choice. Try out this tool for free using my affiliate link here.
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