194 What Should Be In Your Website Header?
January 18, 2023 by Corinna
A website header is the first thing that visitors see when they visit a site, and it appears on every page of the site.
How does yours look?
I liken the header to the front page of a newspaper. Customers will make split-second decisions about whether to keep researching your business, based on the information in your header. Clients are often looking for key information in your header. We want to make it easy for them to find this stuff so they don’t abandon your site (and you lose the sale).
In today’s episode, I share the 8 key elements that help website headers convert. Many of these are simple tweaks. I want you to tune in, and do a quick audit of your own website, to see how you score. Then, later today, go to your website and make ONE change based on what you heard today.
Hit play and let’s get started!
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Some of the resources mentioned in this episode:
Join my free email list! I have a great “email onboarding sequence” that will guide you through the marketing jungle over the course of several months. Each week, you’ll get a new email with suggestions and tips to make your marketing better.
Register for my webinar called “The 3 Mistakes CSA Rookie Farmers Make (And How to Avoid Them).” You can register at www.mydigitalfarmer.com/rmasterclass — and select from the time options available each week. This is a free webinar, designed to help “new” CSA farmers learn the framework for a profitable and resilient CSA.
Join my free 5-Day CSA Startup Challenge. Running live January 16-22, 2023, I’m sharing a different CSA startup concept each day, coaching you through what key decisions you need to make on the front end, to set you up for success. Use this challenge to get you unlocked, and start your first CSA the right way! This challenge will be something you can join ANYTIME — not just during the live launch. When you subscribe, you’ll get an email every day for 5 days, to drip out the recording of the training and homework challenge assignment.
Want to sign up for my CSA Quickstart program? This is my step by step program that shows you how to build ALL the systems you need to run a successful long-term CSA. (Yes, it even includes spreadsheets).
Join my CSA Academy membership – For $19 a month, you get access to all the digital resources, cheatsheets, and tools I share with my CSA members to help them become “masters” fast. You can download the guides and use them as your own for as long as you’re a paying member. Try out your first month for $1 using the coupon code TRIAL.
Building a Storybrand – We mention this ground-breaking marketing book by Donald Miller. Everyone should have this book on their bookshelf. I consider it my #1 marketing book.
Episode 39 Formula for a Perfect Tagline – this is a great episode to help you find your next great tagline.
Find my Facebook group for farmers!
Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
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