199 Check Out This Farm’s Sales Funnel – Interview with Farrar Farms
February 22, 2023 by Corinna
I love interviewing other farms to see how they’re finding new customers and cultivating them into super-fans.
This week, I interview Katie Farrar from Farrar Family Farms. Katie shares some of her marketing mojo that’s moving major product in her business — including (my favorite) email marketing as well as some creative use of “category names” in her online store that help funnel her clients to the right products. I hope you get some fun tips from Katie that you can apply to your marketing strategy!
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Who is Katie Farrar?
Katie Farrar is one of the farmers of Farrar Family a regenerative farm, raising livestock near Adrian, MO, about an hour south of the Kansas City Metro, selling direct-to-consumer clean meats through home delivery, local pickup, farmers market, and CSA. Their goal is to provide customers with naturally raised wholesome food using sustainable and regenerative farming methods that mimic the patterns found in nature.They raise grass-fed grass-finished BEEF & LAMB, pasture-raised CHICKEN & TURKEY, and forest-raised PORK without the use of chemicals, antibiotics, synthetics, etc. They put great effort into providing species appropriate living conditions, diet, movement needs, and more.
Some of the resources mentioned in this episode:
Join my free email list! I have a great “email onboarding sequence” that will guide you through the marketing jungle over the course of several months. Each week, you’ll get a new email with suggestions and tips to make your marketing better.
Sign up for my CSA Academy — and get access to my CSA member resource library to use for your own CSA (as long as you’re a paying member). Use coupon code TRIAL to get your first month for $1
Register for my webinar called “The 3 Mistakes CSA Rookie Farmers Make (And How to Avoid Them).” You can register at www.mydigitalfarmer.com/rmasterclass — and select from the time options available each week. This is a free webinar, designed to help “new” CSA farmers learn the framework for a profitable and resilient CSA.
Find my Facebook group for farmers!
Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
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