202 Tips for Designing and Marketing Your Lead Magnet to Grow Your Email List with Copywriter Lynn Smargis
March 15, 2023 by Corinna
How are you collecting new email subscribers? It’s SO important as a business to grow your email list — all year long. In today’s episode, we’re talking about one powerful strategy for doing this, called a “lead magnet.” A lead magnet is some kind of value in advance that you offer for free in exchange for an email address. It could be “How to Fill Out a Cut List in 5 Easy Steps” or “6 Questions to Ask Before Joining a CSA.” People trade their email (on a subscribe form), and your email provider sends this “lead magnet” content automatically. Once the person confirms their subscription, the lead magnet delivers to them.
I’ve invited an expert in copywriting who has TONS of experience creating lead magnets for her clients. She shares best practices for coming up with topics, what to put in place on the other side of the lead magnet, and how to market them. I want you to listen to this episode and COMMIT to creating your first lead magnet this month! I’ve got some great resources down below to help you get started, including my 20+ Lead Magnet Ideas for Farms guide!
This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Hit play and let’s get started!
- Listen to this episode on Stitcher.
- Listen to this episode on Apple Podcasts
- Listen to this episode on Google Play
- Listen to this episode on Spotify.
Who is Lynn Smargis?
Lynn Smargis is the owner of WriteforYou.com. As an author, ghostwriter, podcaster, and content marketing specialist, her passion is working with clients who want to be seen on the web. Whether that’s through a refresh on website content, writing sales emails or blogs, or helping clients to build an engaging lead magnet, she prides herself on delivering high-quality content that speaks in her customer’s voice.
She understands that the business owner’s narrative is an essential piece of the brand and should be written in their unique voice, with a style that represents you, your passion, and your company. She provides her clients with well-organized, timely, and inviting content that engages your demographic and converts lookers into buyers.
Lynn also has a podcast called The Marketeers Mastermind.
Some of the resources mentioned in this episode:
Join my free email list! I have a great “email onboarding sequence” that will guide you through the marketing jungle over the course of several months. Each week, you’ll get a new email with suggestions and tips to make your marketing better.
Free Webinar: How to Write Better Weekly Emails on March 20, from noon to 1:15 PM EST. Sign up here to get the Zoom link!
ConvertKit – I use Convertkit as my email service provider! Check out my affiliate link here to see what you think.
Sign up for my free ConvertKit demo webinar, on March 27th at noon EST. One hour class. Click here to sign up for the Zoom Link.
Need ideas for Lead Magnets for your farm? I’ve got an amazing resource!! It’s called “20+ Lead Magnet Ideas for Farms. You can download it here.
Episode 174: What is a Redirect Link — use this free tool to help you “redirect” people to your lead magnet subscribe link
Need help designing a lead magnet so it’s beautiful? Have you heard about the free graphic design tool called Canva? I created a free tutorial that will show you behind the scenes in my Canva account. I walk you through the process of designing PDFs, social images, or whatever you need!. Click here to watch my free Canva demo class.
Sign up for my CSA Academy — and get access to my CSA member resource library to use for your own CSA (as long as you’re a paying member). Use coupon code TRIAL to get your first month for $1.
Find my Facebook group for farmers!
Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer
Subscribe and Review in Apple Podcast
I’d love for you to subscribe to my podcast! I don’t want you to miss an episode. Click here to subscribe in Apple Podcasts!
Now if you’re feeling extra loving, I would be really grateful if you left me a review over on Apple Podcast, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
Right click and save as to download this episode to your computer.