Episode 21 ~ How to Create Clear Calls to Action
September 4, 2019 by Corinna
What do you want your customers to actually DO?
Do you know?
Yeah, yeah… “I want them to buy my product.” But is that clear to your customer?
And what if you actually want them to do something ELSE first?
Is it easy for your customers and prospects to figure out how to start doing business with you?
Being clear about what you want your customers to do is a BIG DEAL. And it can be the determining factor for whether someone chooses YOUR farm over someone else.
That’s what this episode is all about.
We discuss several strategies for communicating the big (and small) calls to action that will drive your customer to the next step. We need to think through the prescribed journey we want our customers to take from start to finish, and then be ready to tell them what to do at each step in the journey.
I also share 3 mistakes that I see farmers making when they issue their calls to action.
I consider this to be a key skill as a marketer! So tune in and learn how to issue clear direction to your customer.
Hit play and let’s get started!
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Some of the resources mentioned in this episode:
- CSA Marketing Discussion group on Facebook
- Episode 4 – The Customer Value Journey
- How to join my farm’s CSA Online Academy. Join my monthly subscription and get access to all the different video trainings, storage guides, CSA Rookie mini course, and vegetable exit strategy cheatsheets for a low monthly rate.
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
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