221: You Only Need 100 True Fans
July 26, 2023 by Corinna
What if you only needed 100 “true fans” to hit $100K in revenue?
I remember in my early years of farming, I was just grasping for new clients — whatever I could get! I wasn’t looking at numbers, or data, or patterns. I didn’t think about a “strategy” for how to hit revenue goals.
Today, I share the “Principle of the 100 True Fans,” (well, actually it’s called the Principle of the 1000 True Fans, but 100 is way more accessible for farmers). The idea is that if each of our 100 “true fans” bought $1000 worth of product every year from us, we’d make $100K. Using this concept, you can quickly identify a few milestones to reach for to help you create a repeatable annual revenue.
So just how possible is that formula?… Today we look at some scenarios and consider a realistic, hopeful path forward.
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Some of the resources mentioned in this episode:
Join my free email list! I have a great “email onboarding sequence” that will guide you through the marketing jungle over the course of several months. Each week, you’ll get a new email with suggestions and tips to make your marketing better.
Accelerator Group Coaching with Corinna — get on the wait list for this 15-member group Mastermind and Farm Marketing School experience.
Sign up for my CSA Academy — and get access to my CSA member resource library to use for your own CSA (as long as you’re a paying member). Use coupon code TRIAL to get your first month for $1.
Find my Facebook group for farmers!
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