222 Making More with Online Meat PreOrders – Interview with Field Sparrow Farms
August 2, 2023 by Corinna
For many farms, COVID-19 forced many of us to re-imagine how we could sell our products to our customers, and inadvertently created an opportunity to sell more product with less work. Today’s guest is Sarah Bakker from Field Sparrow Farms, and she shares how moving to an online pre-sale process made everything easier. We’ll learn how she drives the marketing engine in her business — you’ll be surprised to find out how simple it is. Sometimes, you don’t need a lot of bells and whistles.
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Who is Sarah Bakker?
Sarah Bakker is the co-founder of Field Sparrow Farms, located on 100 acres in Bobcaygeon, ON where they focus on regenerative agriculture practices that protect habitat for grassland bird species. Currently, they market grass-fed beef, pastured pork, and pastured chicken via an online store. She is also the Vice President, Operations for the Canadian Climate Institute and the Chair of the Fair Finance Fund. She has 18 years of experience in the non-profit sector and has previously served as the General Manager for the National Farmers Union-Ontario and on the Board of the Organic Council of Ontario.
Website: www.fieldsparrowfarms.ca
Some of the resources mentioned in this episode:
Join my free email list! I have a great “email onboarding sequence” that will guide you through the marketing jungle over the course of several months. Each week, you’ll get a new email with suggestions and tips to make your marketing better.
Accelerator Group Coaching with Corinna — get on the wait list for this 15-member group Mastermind and Farm Marketing School experience.
Sign up for my CSA Academy — and get access to my CSA member resource library to use for your own CSA (as long as you’re a paying member). Use coupon code TRIAL to get your first month for $1.
Find my Facebook group for farmers!
Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmer@gmail.com.
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