Episode 23 ~ Finding Your Brand’s Content Pillars
September 18, 2019 by Corinna
Do you ever pull out your phone to post an image on your social account and just quickly type in: “Tomatoes are looking gorgeous! YUM!”…?
Me too.
But recently, I’ve been experimenting with a new “style” of copywriting that has been taking my content strategy to another level.
And that’s what this episode is all about.
Now before I create ANY type of content, I ask myself, “How can I feature one of my core brand values in this post?”
I’ve noticed a big difference in the quality of engagement and brand energy when I can spin my story into my farm’s values.
In this episode, I explain exactly how this type of copywriting works, and I walk you through examples of content where I took a “basic” post and turned it into a value-rich piece of content that drove engagement.
This is a quick strategy that you’ll be able to implement quickly and see immediate results!
Hit play and let’s get started!
- Listen to this episode on Stitcher.
- Listen to this episode on Apple Podcasts
- Listen to this episode on GooglePlay.
Some of the resources mentioned in this episode:
- CSA Marketing Discussion group on Facebook
- The “Finding Your Brand’s Content Pillars” Worksheet — download my list of Values Pillars that help guide me when I’m creating the “story” behind my branding.
- Episode 4 – The Customer Value Journey
- Follow me on Instagram @mydigitalfarmer — and leave me a DM after listening to this episode. I want to know which farms you think do this skill set I taught in the episode really well on IG. (I’ll follow them!)
- Follow my farm on the Gram… @slfarms2
- If you want to follow my farm’s Facebook business page to see me practicing what I taught in this episode, follow my farm at www.Facebook.com/SharedLegacyFarms.
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
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