233 Ten Helpful Tags to Set Up in Your Email Service Provider
October 18, 2023
Imagine waking up on Christmas morning and running to tree to pass out gifts, only to discover that none of the packages have labels on them.
You have no idea which package is for whom. Some packages go to the wrong person. People get upset. NO BUENO.
Ahhh…. the power of LABELS.
When it comes to communicating with your customers and leads, it is VITAL that you have some kind of identifier, label, or marker on their account to help you know what messages to send their way.
So where can you add these “tags” to make sure you’re sending your message to the right people?
In your email service provider.
I’m often asked, “But Corinna, what kind of tags could I use?” In today’s episode, I’m sharing over 10 different “tags” you can use to label your customers with inside your email service provider. I want you to listen to the ideas, identify the ones that makes sense for YOUR business, and then GO SET THEM UP!
Now be careful! Don’t waste your time adding too many tags. Just focus on the ones you’ll actually find helpful and use.
How do you want to “sort” your list? <== that should be your guiding question.
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Some of the resources mentioned in this episode:
Join my free email list! I have a great “email onboarding sequence” that will guide you through the marketing jungle over the course of several months. Each week, you’ll get a new email with suggestions and tips to make your marketing better.
Which email service provider do I use? I use ConvertKit, and I LOVE it. I am an affiliate for them, so if you decide to try them out, use this affiliate link, and I’ll get a small commission to help support my work at DigitalFarmer. I also encourage you to look at Drip or Active Campaign.
Sign up for my CSA Academy — and get access to my CSA member resource library to use for your own CSA (as long as you’re a paying member). Use coupon code TRIAL to get your first month for $1.
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