Episode 24 ~ How to Create a CSA Early Bird Campaign that Converts

September 25, 2019 by Corinna

Imagine… What if you could get MORE of your current CSA members to renew their CSA membership NOW?

I remember the days when I would open up “early bird” sign ups. For 4 months I’d try to get them to join, with only minimal success.

I usually ended up sweating bullets all winter, hoping that I’d make up the shortfall by May 31.

And although i always managed to end up at around 60-65% retention by season start… MAN, was it stressful having to wait and wonder.

Then I started using a strategy where I created a KILLER offer that was only good for 2 weeks in October. I advertised it, warned people it would go away, provided major incentives that were too good to be true.

And 78% of them signed up by October 31.

No freakin’ joke.

I repeated it the year after that.

This feat of marketing is what put me on the map in the CSA world. It’s what got me on the Farmer to Farmer podcast – Episode 145.

And it’s what I want to teach you in this episode — How to Build a CSA Early Bird Campaign that Converts

Because if you follow this system, and you do the work to prepare, you will see a big uptake in your early sales.

In this episode, I share my 10 step framework that I follow myself every September, when I start to put my campaign together. Once I build it the first time, I only have to tweak it in the years that follow.

After you listen to this episode, I want to invite you to follow my system and build an early bird campaign yourself.

Join my CSA Early Bird Challenge and learn step by step how I do it. Right now, I am teaching CSA farmers inside my private Facebook group exactly how I set up my early bird campaign. I talk you through each step, and give you homework to work on before the next video tutorial.

My hope is to help as many farmers as possible experience the same kick-ass success that I have had with this framework. Look for my training videos inside my private Facebook group — access the group here.

Hit play and let’s get started!

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Some of the resources mentioned in this episode:

Join my private Facebook group for CSA Marketing here — you’ll be able to follow along with my CSA Early Bird Challenge inside the group.
Episode 13 of the My Digital Farmer Podcast “How to Create an Irresistible Bonus Offer” — listen to this training to get some ideas for bonuses you can use
Harvie, Farmigo, and Barn2Door are just a few of the CSA software systems out there to help you manage your memberships. They’re best for larger CSAs, and they each have their area of specialty. Be sure you mention that I sent you there, and you may get a slight deal.
I mention my email provider ConvertKit in this episode. You’ll need a good email service provider to be savvy at internet marketing. If you don’t like the one you have right now, or you’re ready to graduate to the next level, I encourage you to check out ConvertKit using my affiliate link. (I get a small commission if you use this link… thank you!!) I think it’s the most intuitive and easiest email platform to use (that also has pretty reliable deliverability).
Zapier.com — This is a tool that will help you integrate pretty much any app that exists. Connect your online store with your email provider or to a Google Sheet. It’s pretty slick!

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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.

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Episode 24 ~ How to Create a CSA Early Bird Campaign that Converts