Episode 25 ~ How to Turn Customer Objections into Conversions
October 2, 2019 by Corinna
Before your customer is ready to buy, they LIKELY have a few hang-ups that they just can’t get over.
Like, “Can I afford that? That’s a lot of money all at once.”
“I’ve got a picky eater at home…”
“What if I don’t like it? Can I get out of it?”
As a sales person, you MUST address the most frequently asked questions and mindset blocks that come up — because they will stall your customer.
So how do you do that?
That’s what this episode is all about.
I give you my 3 part framework for building a marketing strategy around objections. I also share over 10 different ways you can create content that will knock these objections down one by one.
If you’re just getting started in your sales journey as a CSA Farmer, I think this is an easy place to begin building out your strategy.
Hit play and let’s get started!
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Some of the resources mentioned in this episode:
- CSA Marketing Discussion group on Facebook
- Episode 4 – The Customer Value Journey — this is a fundamental training you must listen to. It will help explain why we do marketing the way we do.
- Want to see an example of a home page for a CSA farm? Take a look at mine! I use my home page as my primary “sales page” for the CSA product. www.SharedLegacyFarms.com
- Customer Research Bootcamp Workshop– the first step to great marketing is understanding your customer. That means doing market research. So how do you do that? What questions are we asking them to find out the right intel to help us find more? This short course will give you the fundamentals of how to interview and survey your audience so you can message your products more effectively.
- Watch a sample “CSA Unboxing Video” on my Facebook business page — this is an example of content you can create that will help answer a common objection, “What’s in my box?…”
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
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