Episode 32: My 7 Tips to Writing Better Customer Surveys
November 20, 2019 by Corinna
Recognize this logo?
Can you see the arrow?
Look really hard… (hint: let your eyes go fuzzy and check out the negative white space).
!!!!! (RIGHT?!!!)
Sometimes all it takes is to look at something in a new way — and it opens our eyes.
Customer surveys are like that.
I know… blah. You’re not impressed. But a great customer survey has the potential to change your business — especially your marketing!
A well-written customer survey can give you valuable intel to help you better understand who your ideal customer is, how they think, and what they value.
In this episode, I share my tips for how to craft a great survey that will actually give you incredible findings for your marketing research.
These findings can then be put to use when you create your sales page copy on your website, Facebook ads, or emails.
I can’t wait to share these tips with you, because of all the things I teach… this is some of the best.
Hit play and let’s get started!
- Listen to this episode on Stitcher.
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Some of the resources mentioned in this episode:
- Join my private Facebook group for CSA Marketing here
- Listen to Episode 4 The Customer Value Journey — I mention this in the episode as THE fundamental marketing concept you must understand!
- Want to dive even deeper and learn the EXACT kinds of questions you should be asking on a survey (if you want to do marketing research?). Then take my Customer Research Bootcamp workshop. It’s short but wildly effective. You’ll learn 10 strategies for researching that “perfect client” so that you know exactly how to message your product to find more of them. By the end of the course, you’ll walk away with a Customer Avatar profile that you can use to guide your marketing message moving forward.
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
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