320 How to Create a VIP Customer Strategy for Your Farm Part 2
July 9, 2025
Last week we mapped out what your farm’s VIP program could look like. This week, it’s time to bring it to life. How do you structure it? Communicate it? Track it? And… what if someone loses VIP status?
If you’ve ever wanted a loyal sub-group of “superfans” who promote your farm, buy regularly, and feel deeply connected to your brand—this episode gives you the blueprint to build that community on purpose.
What You’ll Learn in This Episode:
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The 4 different ways to structure a VIP system (and how to choose the right one)
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Simple methods to track VIP customer behavior without fancy software
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Whether VIP status should be permanent—or something your customers have to maintain
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How to coach your audience into becoming VIPs using strategic communication
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Sneaky-smart ways to build FOMO and drive more purchases
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Real-world examples of perks that delight and reward your best customers
💡 Plus: I’ve created a free worksheet to help you plan your own VIP tier.
👉 Download it now at www.mydigitalfarmer.com/vipworksheet
Tune in now and start building the foundation for a simple loyalty program that keeps your superfans coming back for more.
🎧 Missed Part 1?
Go back to [Episode 318] if you haven’t listened to Part 1 yet! In that episode, we defined who your VIPs are and brainstormed high-value perks to offer them. Start there to build the foundation.
Podcast Sponsors:
Local Line:
Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can’t recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Farm Marketing School:
Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you’ll get access to bite-sized marketing projects like:
- 📆 Creating a promotion calendar that drives consistent sales
- 🛠️ Setting up & optimizing your Google Business Profile
- 📧 Writing high-converting emails (nurture, promotions, onboarding)
- 🗣️ Collecting & using customer testimonials effectively
- 🔍 Auditing & improving your sales funnel
- 💬 Monthly live coaching calls for answers to your burning questions
Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
👉 www.mydigitalfarmer.com/fms (Cancel anytime!)
Helpful Links Mentioned in This Episode
Use my VIP Worksheet to think through some of the elements that lead to a dynamic VIP strategy in YOUR business. What could it look like for you? Download it here.
Shared Legacy Farms CSA Academy — I mention this resource library that I built (and make available to all my CSA members). If you’d like to see what’s inside this resource, feel free to join for a month and see what’s possible in the way of providing a “perk” for your VIPS. You can use any of the veggie cards, cooking cheatsheets and more for your own customer base for a monthly subscription of only $19.
What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) — it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!
Episode 313 Building Systems and Automations into Your Farm Business Using Zapier (with Glen Young) – Meet one of my super-star farmers from Accelerator, who will share with you how to get started in the world of automations! VIP programs are an ideal target for automation! Download Glen’s 5 Simple Farm Automations (No Coding Required).
Episode 314 The Power of a Beta Test in Marketing — I mentioned this in the episode.
Follow me on Instagram: @mydigitalfarmer
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