Ep 35: Why You Need to Talk Like a Cave Man in Your Marketing

December 4, 2019 by Corinna

If you want to be a great marketer, one of the languages you’ll need to master is “cave man.”

Cave man?

Yes.

Marketing messages often fall flat because they are too confusing or saying the wrong thing.

In this episode, I’ll teach you something called the “Grunt Test.” I use it to help me evaluate my marketing materials to see if I’ve missed the mark.

It’s simple, but wildly effective.

Hit play and let’s get started!

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Some of the resources mentioned in this episode:

• Building a Storybrand by Donald Miller — GET THIS BOOK – it’s the best way to learn how to create a clear, simple message in your marketing
• Thriving Farmer Summit – To join this free 3 day live event (I’ll be one of the speakers talking on CSA retention strategies!), click on the link! The even includes 20+ speakers on all  kinds of topics — marketing, production, innovative cropping systems, business management, plus spotlight features on real farmers who are crushing it. This is a virtual event — totally free, happening Dec. 6-8, 2019.
• To join my website challenge inside my private Facebook group this December/January, you need to get inside my group. For 6 weeks, I’ll be walking you through the steps to rebrand your site. Subscribe here and you’ll get the link to the group on the thank you page. You’ll also get on my email list, so that I can guide you through the process of how to revamp your website messaging.

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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.

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