352 The Hidden Goal of Every Farm Promotion
March 11, 2026
I thought the goal of my recent promotion was simple: sell 40 prepaid online store credit memberships.
That was it.
40 spots. Hit the revenue goal. Move on.
But as I was building the emails, teasing it on social media, and checking my stats inside Kit (my email service provider), I noticed something unexpected…
My email list had jumped a LOT.
And it wasn’t random. It was happening because of how I positioned the promotion before it ever opened.
That’s when it clicked!
Every promotion has a second goal. And most farmers completely miss it.
Yes, promotions are meant to generate revenue.
But they can also be powerful email list growth engines — if you structure them intentionally.
Inside Farm Marketing School, I serve vegetable CSA farmers, grass-fed meat producers, flower growers, dairy farms, microgreen subscriptions, and value-added brands — and this principle applies to every single one of them.
In this episode, I unpack:
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Why most farmers unintentionally leave this opportunity on the table
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How to rethink the “runway” before you open the doors
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Why insider access can transform your email list into a VIP club
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And how this strategy works whether you’re selling vegetables, meat, flowers, dairy, microgreens, value-added products, or farm experiences
If you want to know exactly how to structure this strategy for your next launch, you’ll need to listen in.
Resources Mentioned in This Episode:
What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) — it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!
Farm Marketing School is my step-by-step membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you’ll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you’re a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 15 marketing projects to choose from.
👉 Learn more and enroll at: www.mydigitalfarmer.com/fms
Thank You to Our Podcast Sponsors:
Local Line:
Local Line is my farm’s preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can’t recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Citizen Salmon Alaska is my go-to seafood partner for CSA farms. This is my fifth season working with them, and I keep coming back for a simple reason: it works. They offer wild sockeye salmon, halibut, black cod, shrimp, and smoked seafood — all sourced directly from independent fishermen out of Homer, Alaska. What makes this partnership such a win for farms is the model: I promote Citizen Salmon to my customers, they order directly from Citizen Salmon’s website using a farm-specific code, Citizen Salmon ships frozen fish straight to them, and I earn a commission — without handling inventory, packing, or delivery. It’s an aligned, ethical way to expand your product suite and serve your customers well. If you’re curious about adding seafood to your CSA without adding work, learn more and reach out to Aaron at citizensalmonalaska.com
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