357 How I Built a Spring Plant Sale Launch That Sold Out in 48 Hours
April 15, 2026
We just sold out our entire Spring Plant Sale in 48 hours… and I had to shut the store down five days early.
But here’s the thing—this wasn’t luck.
This year, I approached the plant sale differently. I built it like a launch. And in the process, I uncovered a few new strategies (and a few surprising insights) that I haven’t shared before.
If you’ve ever run a promotion and thought, “Why didn’t this sell as well as I hoped?”—this episode is your behind-the-scenes look at what actually moves the needle.
I’m walking you through the anatomy of this year’s Spring Plant Sale launch—what I changed, what worked better than expected, and a few “a-ha” moments that apply to any kind of farm promotion (not just plant sales).
We’ll talk about:
-
Why I focused almost entirely on email (and what happened because of it)
-
The subtle shifts I made to the offer that dramatically increased average order value
-
What I did during the first few hours of the launch that most people overlook
-
And one simple post-purchase move that can shape how your customers behave next time
This is part case study, part workshop; and if you’re planning any kind of seasonal promotion, you’ll want to listen.
Resources:
Listen to my podcast from last year’s Spring Plant Sale Launch Ep 253, and the discoveries I made then. Do you hear similar themes? Ep 253 How to Build a Spring Plant Sale Promo Campaign
What email provider do I use for my email promotions? I recommend Kit.com (formerly ConvertKit.com) — it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!
Thank You to Our Podcast Sponsors:
Local Line is my farm’s preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can’t recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Farm Marketing School is my step-by-step membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you’ll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you’re a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 15 marketing projects to choose from.
👉 Learn more and enroll at: www.mydigitalfarmer.com/fms
Support the Podcast:
Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!
Subscribe on your favorite podcast app so you never miss an episode.
⭐️ Leave a Review on Apple Podcasts, because it helps other farmers find the show.
Share this episode with a fellow farmer or small business owner. Or forward my weekly email about the show to a farmer! (Get on that email list here to get more marketing tips: www.mydigitalfarmer.com/subscribe)