368: How to Prioritize Your Farm Marketing When Time Is Tight
July 1, 2026
One of the questions I hear all the time from farmers is:
“What marketing channel should I focus on?”
Or:
“If I only have a few hours a week, what’s the minimum marketing I need to do?”
But I think that’s the wrong question.
The real question is:
Where should I invest my limited marketing time so it creates the biggest impact?
In this episode, I share a simple framework to help you decide where your marketing time should go based on the three metrics that actually drive farm revenue: customer count, average order value, and order frequency.
We’ll talk about the four places marketing time can go, why some marketing activities create far more leverage than others, and how to know whether your next hour should be spent communicating, planning, optimizing, or measuring.
If you’ve ever felt overwhelmed by all the marketing advice out there (or wondered if you’re spending your time on the right things), this episode will help you focus on what matters most.
This Week’s Homework Challenge:
Grab a piece of paper and write down these three numbers:
- How many paying customers do you currently have?
- What is your average order value?
- How often does the average customer buy from you?
Then ask yourself:
- Which one feels like the biggest opportunity?
- Which one, if improved, would have the biggest impact on your farm’s revenue?
Knowing this data is step 1 to help you figure out how to best spend your marketing time and dollars this week.
Helpful Links & Resources
What email provider do I use? I recommend Kit.com — it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!
Thank You to Our Podcast Sponsors:
Local Line is my farm’s preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can’t recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Farm Marketing School is my step-by-step membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you’ll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you’re a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 15 marketing projects to choose from. Learn more and enroll at: www.mydigitalfarmer.com/fms
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